Tag Archive | "OgilvyOne"

Lacta Chocolate: Facebook Campaign Case Study

Wednesday, January 19, 2011

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There is a reason some Facebook apps generate hundreds of thousands of fans while others just flop. Generally, success comes down to a few key things…¬†Simplicity, Shareability and¬†Insight. Most apps should be seriously simple, 3-4 steps, clear instructions, engaging graphics, big punchy buttons and great copy. Then they need to have the right Shareability, and [...]

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