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Tag Archive | "Ogilvy"
Coca-Cola: The Sharing Can
What a brilliant idea. A Coca-Cola Can that you can break apart and share! As part of the ongoing ‘Share Happiness/Open Happiness’ creative platforms, Coca-Cola has come up with a brilliant idea, a Coca-Cola can that you can twist to separate, creating 2 mini-cans ready to be shared!
Continue reading...Volkswagen Street View Quest: Pin It to Win It
Friday, August 3, 2012
Here’s the latest Volkswagen work, this time out of South Africa, with the Volkswagen ‘Street Quest’ advergame… It’s a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View. The campaign is running over a 4 week period, where the people [...]
Continue reading...Ford Keyfree App: Auto Login To Everything
Monday, June 18, 2012
Now this is brilliant. Ford has introduced KeyFree technology into their range of cars, and to showcase this, they have come up with a fantastic app that works much like their KeyFree technology for cars, but for your entire social web of sites… Facebook, Twitter, Gmail, Skype .etc Once you install the app on your [...]
Continue reading...Mourning Tweets: Tweet Your Respects
Tuesday, June 12, 2012
Here’s a nice little idea from Ogilvy Argentina that started for one campaign last year but has spread across Twitter to mark other tragic events. To enable mourners to pay their respect to the victims of the Amia terrorist attack in Argentina, Ogilvy developed a site where users could tweet their condolences with the tweet [...]
Continue reading...Rugbeer: Tackle The Vending Machine
Tuesday, May 29, 2012
Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better [...]
Continue reading...Ford Paris: The Parisian Pinball Park Challenge
Monday, April 23, 2012
Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every [...]
Continue reading...100 Years: Pitch To David Ogilvy iPhone App
Wednesday, July 13, 2011
To celebrate David Ogilvy’s 100th birthday, Ogilvy have launched a fun iPhone app that allows any aspiring creative to pitch ideas via video call, straight to the great man himself. If you’re onto a good idea, you’ll know almost instantly, with praise from David Ogilvy among the rewards, but if not, and your idea sucks, [...]
Continue reading...Fanta “Chase” 3D Projection Mapping, Dubai
Tuesday, April 5, 2011
The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]
Continue reading...Jam With The YouTube Symphony Orchestra
Sunday, February 27, 2011
If you’ve ever wanted to play with the YouTube Symphony Orchestra, then here is your best chance. Qantas is giving away the chance to come down under to jam with the YouTube Symphony Orchestra in Sydney, Australia, as part of their YouTube campaign. All you have to do is jump onto their YouTube page and [...]
Continue reading...Europcar: Crush Hour Campaign Case Study
Monday, January 31, 2011
Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised a “punked” style prank that towed unsuspecting people’s cars away, replacing them with crushed cube cars, and a number to call [...]
Continue reading...IBM: The Art Of Data Video
Friday, August 20, 2010
This is a beautiful behind the scenes video for IBM’s Data Campaign that was release earlier this year, I don’t think it made it to Australia, so it’s the first time I’ve seen any of the campaign creative (sorry if it’s old?!). What I really love about this video isn’t just the fantastic insights and [...]
Continue reading...Ogilvy: Search For World’s Greatest Salesperson
Sunday, April 11, 2010
Ogilvy have launched this fantastic campaign for themselves that doubles as a recruitment drive and social competition. It’s called the Search For The Worlds Greatest Salesperson, and it’s running exclusively on their YouTube channel. All you have to do is sell a brick. Yep, the top few people who can upload the best video of how to [...]
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Monday, June 3, 2013
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