Tag Archive | "NRL"

The NRL’s Real-Time “Instabilia” Campaign

Sunday, June 4, 2017

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The NRL’s Instabilia campaign was a real-time in-game activation creating one-of-a-kind State of Origin memorabilia items instantly as those special moments happen on the field, packaged as promotional ads on Facebook, Twitter and Instagram and then immediately placed on eBay for auction for the games biggest fans. Designed to turn traditional memorabilia (you know, the [...]

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NRL Makes ‘Instabilia’ Real-Time Memorabilia

Wednesday, July 13, 2016

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Introducing ‘Instabilia’ – a real time activation that offers NRL fans the opportunity to own one-of-a-kind State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction. Instabilia items are generated in real-time through the NRL’s Mission Control room, where designers, copywriters, [...]

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Meet ‘SOO’ The NRL’s Facebook Messenger Bot

Wednesday, June 22, 2016

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The NRL in Australia has become the World’s First sporting league to launch a ‘BOT’ on Facebook’s new messenger platform (beta), with ‘SOO’ the State of Origin Trivia Bot born. Created for the regions biggest sporting series, SOO is an autonomous trivia mogul that takes on the NRL’s millions of fans in intense rounds of [...]

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NRL: Back Your State Facebook App

Tuesday, May 25, 2010

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Tonight is the night, the first of three State Of Origin battles begins in Sydney! So I thought it was timely that I post up my new Facebook App concept, it’s called Back Your State and we’ve built it specifically to take advantage of the crazy State Of Origin hype, banter and passion! The Facebook app [...]

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