Tag Archive | "Nike"

Nike Chosen: Video Contest

Tuesday, June 7, 2011


Here’s the latest campaign from Nike and it’s pretty cool. Nike’s “Chosen”, brings together footage from skating, surfing, BMXing and snowboarding. Running along the same theme of “Just Do It” showcases extreme sports footage shot at night over two years in seven locations, Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali. After the [...]

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Nike Shout: Game Day Social Installation

Tuesday, May 17, 2011


This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore. Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting [...]

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Nike “Zlatan” Zuperfly Virtual Experience

Friday, April 22, 2011


Know Zlatan Ibrahimovic? Well he plays for AC Milan and has just over 1 million fans on Facebook, so I’m assuming her is a half decent player! So if you’re a fan, you can now play Nike’s “Zuperfly” Game, well actually, its more of a virtual experience seeing the guys from Naked Communications in Sweden [...]

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Nike 6.0 Launches The iDNation Community

Monday, January 10, 2011


Nike 6.0 has just launched a new version of NikeID called The iDNation. It’s a new community for creative people to be inspired, design some crazy shoes and win some fans along the way. Check out the hype video above to get a sneak peak at how the full “StyleLab” will work when it launches [...]

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Nike Digital Installation: Write Your Headline

Wednesday, June 23, 2010

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Nike has launched the largest ever LED installation in Africa with this piece lighting up Johannesburg with 90m high images of the worlds favourite football stars. Similar to the technical concept around the Nike Chalkbot, fans use the website, Twitter, Facebook, Mixt in South Africa and QQ in China to submit a 55 character headline for one of Nikes [...]

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Cannes Cyber Favourite: Nike Chalkbot

Wednesday, June 23, 2010


The Nike Chalkbot campaign is hot favorite to win the Cannes Cyber Grand Prix and watching this case study really backs that up! Most of you would remember Chalkbot from the 2009 Tour de France, travelling ahead of the pack, Chalkbot posted over 36,000 user generated messages and helped raise $4 million over the event with a [...]

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Nike: Write The Future Campaign

Friday, May 21, 2010


Behold. The Nike World Cup Campaign is here. They’ve been releasing those funny little teaser videos through YouTube over the last two weeks and with the release of this 3 minute film today, they officially kickoff a campaign that will ultimately see fans around the world write their own future though a unique experience on [...]

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Nike Football Training iPad App

Friday, April 30, 2010


Very cool. I’ve just opened my eyes to a whole new realm of potential uses for the iPad. This is the first Nike iPad App, called Nike Football+ Team Edition and is essentially a Nike Football Training iPad App built for coaches to improve their teams. It features a world of training drills, instructions, challenges, tests and [...]

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Nike (RED): Lace Up Save Lives

Monday, February 1, 2010


In support of Nike and (RED)™’s partnership they launched a new campaign called: “Lace Up Save Lives” approach to fight HIV/ AIDS in Africa. Crossing the boundary between the different sports, a more representative group of world class athletes teamed up to raise awareness on the AIDS. Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco [...]

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NikeID iPhone App – Customise On The Fly

Thursday, October 22, 2009


Nike have just released an iPhone App for the NikeID Store. It’s slick, a great interface and has a whole bunch of cool features like point-n-shoot, so when you take a photo, the app will transfer the key colour palate from that image straight onto sets of shoes for you to start customising. You’ll also be able [...]

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Nike Air Maxim: Street Installations & Stop Motion

Sunday, July 12, 2009


Nike are about to launch a new “Nike Air Maxim” shoe in london and enlisted famous street installation artist INSA to help promote it. In 7 days Nike & INSA ran the city of east London, creating 35 pieces on route of Charlie Dark’s map for The IAM1 Journey Nike Sportswear project and then created [...]

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2009 Nike Air Jordan Site In A 3D Enviroment

Thursday, March 5, 2009

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The new 2009 Nike Air Jordan is out, and with that comes a much hyped site produced by Global Digital & Interactive Agency Blast Radius. The new Air Jordan website has been created in 3D art gallery style of environment that allows you to explore the new shoe, along with some amazing video, images and interviews while [...]

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