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Tag Archive | "Nike"
Nike “Run It” For The 2018 Winter Olympics
Nike is jumping deeper into the entertainment space with this new music video spot in the lead up to the 2018 Winter Olympics. It’s called “RUN IT” featuring Jay Park and shows a snowboarder racing between abandoned snow covered cars, designed to be celebrating rule-breakers. It’s all part of a campaign called “Impossible to Ignore,” [...]
Continue reading...Nike: Introducing The NBA Connected Jersey
Sunday, September 17, 2017
Here it is. And about time. The Nike x NBA Connected Jersey that connects wearers to highlight reels, the latest scores, player and team stats, exclusive content, training content and more. All by tapping their phone against the label. Boom! It’s all triggered from the NikeConnect logo on Jerseys and shoes, you’ll just need the [...]
Continue reading...Watch Nike’s Ads That Hate Smartphone Addicts
Sunday, January 1, 2017
Well, it’s New Years Eve and you’re probably connected far too much with your smartphone right now. So, as 2017 approaches tonight, Nike has a message for you. Ok, they have a bunch of messages for you in the films below. And they all take aim at smartphone addicts. So, are we running today?
Continue reading...Nike ‘Unlimited You’ Rio 2016 Olympics Ad
Saturday, August 6, 2016
So Nike says life isn’t about finding your limits. It’s about realizing you have none. And you now what, this Ad pretty much proves that out as they shatter the “Just Do It” tag line at the end of the spot and continue the content for their ad airing during the Rio Olympics opening ceremony. [...]
Continue reading...Nike: Hypervenom YouTube VR Experience
Tuesday, July 28, 2015
Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that [...]
Continue reading...Nike ‘Phenomenal Shot’ Real-Time Ads
Tuesday, October 14, 2014
As part of Nike’s ‘Risk Everything’ Campaign, they’ve teamed up with Google to create Real-Time ads that aim to let fans celebrate, re-mix, customise and share the celebration with their friends around the world… With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the [...]
Continue reading...Nike SB: The Skateboard Tracking App
Friday, November 1, 2013
Nike Skateboarding has just launched the ‘Nike SB App’ which aims to gamify skateboarding for the first time to a mass audience. Think of it as Nike+ for skating, but the trick tracking/badges seem to be based on an honesty system with yourself… The app moves through three phases. ‘Progress’, ‘Connect’ and ‘Respect’. You’ll Learn [...]
Continue reading...Nike Presents: Just Do It ‘Possibilities’ Challenge
Sunday, August 25, 2013
Wow. Is pretty much all I can say about this film from Nike. It’s called Nike ‘Possibilities’ a celebration piece that drives you to take part in Nike+ challenges the world over, against your friends. The 25 year celebration film of ‘Just Do It’ pushes you to be a little faster, go a little higher, [...]
Continue reading...Nike: 8 Interactive Store Windows at Selfridges
Monday, March 4, 2013
Most of you guys would remember the ‘Nike+ Innovation Center’ that was housed at Selfridges during the London Olympics, but what you might not have seen, were the 8, interactive/reactive kinetic window installations that helped to drag customers into the store. From Kinetic drops that react to people walking past, to dunk-height jumping challenges and [...]
Continue reading...Nike+ Presents: NikeFuel Missions Game
Wednesday, December 26, 2012
Nike of course, is famous for the gamification of running amongst many other sports, and now they’ve released ‘NikeFuel Missions‘ to gamify every day human movement via the NikeFuel Missions video game, and it’s all powered through Nike’s new Fuel metric to make it competitive from person to person as you try to top the [...]
Continue reading...Nike+ Xbox Kinect Training Game
Friday, November 2, 2012
Here is it. The highly anticipated new Nike+ game for Xbox that is powered by the Kinect, allowing you to train at home as part of the game, earn fuel points and track your performance as part of the Nike+ platform with the Kinect measuring your every move. The game provides an initial test to [...]
Continue reading...Nike: Live ‘Frozen’ Moment Art Installation
Tuesday, October 9, 2012
WOW. If this isn’t the coolest piece of ambient work I’ve seen in a while, I’d be scratching my head as to what would be… Check out this amazing ‘Live’ frozen moment from Nike’s ‘Jordan’ range of products for the new CP3.IV shoe, telling the story of how the new CP3 literally cuts through LA. [...]
Continue reading...Nike Camp Victory Olympic Pavilion
Wednesday, August 15, 2012
Let’s just say this isn’t your typical pavilion at a sporting event. This is Nike’s version, an 8 month brand experience project aimed to create the feeling of being ‘fast’ and I suggest, ‘fast’ is exactly what they made! The Nike Camp Victory Olympic Pavilion at the 2012 London games was setup in the middle [...]
Continue reading...The Nike+ House of Innovation Experience
Wednesday, August 1, 2012
It’s summer. The London Olympics are on and Selfridges are hosting Nike’s House of Innovation. What’s the Nike House of Innovation? Well, it’s a very cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against [...]
Continue reading...Nike Golf 360 App: Track and Tune Your Game
Monday, May 28, 2012
Here comes the Nike+ of Golfing, but I wonder if it will have the same effect? The new Nike Golf 360º app lets users track, tune and share their game on the fly. The multi-device app is essentially a performance toolkit designed to help players improve their games, from tracking distances and scoring your games, [...]
Continue reading...Nike Building Twist: Projection Mapping Event
Monday, May 7, 2012
You’ve probably played with Nike’s “Free Face” campaign over the last few weeks, and this is the next instalment called “Building Twist”. Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally [...]
Continue reading...Nike: The Film Room Case Study
Thursday, February 9, 2012
This is the Nike Film Room, an interactive experience that is part green screen, part basketball court helping to teach kids how to play ball like the pros. Kids watch pro basketball players produce signature moves on the court and then study their actions to make that move, before jumping onto the green screen court [...]
Continue reading...Nike: Catch The Flash ARG
Monday, December 12, 2011
Here is a nice twist on the increasingly popular trend towards mobile ARG gaming for brands. Made famous by the Mini Getaway and continued with campaigns like New Balance’s Urban Dash, this time it’s Nike’s turn, with a twist, in the “Catch The Flash” ARG in Vienna, Austria. This time it wasn’t just a virtual [...]
Continue reading...Nike Jordan Melo: Water Projection Mapping
Wednesday, October 26, 2011
Nike is doing something a little different with projection mapping for the new Jordan Melo M8 shoe, this time throwing in water, in fact the whole thing is projected onto water fountains, which perfectly complement the movement and desired effects to create something pretty special for your eyes… Sure, there isn’t any interactivity as we’ve [...]
Continue reading...Nike+ Dynamic Run Paintings
Thursday, August 11, 2011
I’m a sucker for data visualisations, and here is a pretty cool one created with 12 months worth of Nike+ run data from NYC, set as both a digital installation in-store, and as a reward with the Nike Free Run+ 2 City Pack series. The reward allowed customers to sync their runs to create a [...]
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