Tag Archive | "Nike Sportswear"

Nike: Sneak & Destroy On Facebook Places

Wednesday, September 15, 2010


This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item… The Destroyer Burrito. [...]

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Nike Air Maxim: Street Installations & Stop Motion

Sunday, July 12, 2009


Nike are about to launch a new “Nike Air Maxim” shoe in london and enlisted famous street installation artist INSA to help promote it. In 7 days Nike & INSA ran the city of east London, creating 35 pieces on route of Charlie Dark’s map for The IAM1 Journey Nike Sportswear project and then created [...]

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