This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore. Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting [...]
Continue reading...Wednesday, June 23, 2010
Nike has launched the largest ever LED installation in Africa with this piece lighting up Johannesburg with 90m high images of the worlds favourite football stars. Similar to the technical concept around the Nike Chalkbot, fans use the website, Twitter, Facebook, Mixt in South Africa and QQ in China to submit a 55 character headline for one of Nikes [...]
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Tuesday, May 17, 2011
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