Tag Archive | "New Balance Urban Dash App"

New Balance: Urban Dash Challenge ARG App

Wednesday, August 10, 2011

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Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]

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