Tag Archive | "Movie Magic International"

Lexus: First Life-Sized, Real-Time Video Game

Wednesday, September 11, 2013

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This is a very cool use of projection mapping from Lexus, Italy. To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli. “Trace Your Road” saw Trulli take on a series of improvised racetracks, each one designed by one of ten [...]

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