Tag Archive | "Mother New York"

New Balance: 365 Project

Tuesday, February 23, 2010

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New Balance has launched a campaign called: “New Balance 365″. The campaign idea based on a collection of 365 cool short films that creatively engages consumers by asking them to “Explore Balance”. The campaign was created by Mother New York in collaboration with Swedish film director Jesper Koothoofd. Except the campaign website, the project also [...]

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K-Y: INTENSE Satisfaction Lab Campaign

Wednesday, September 16, 2009

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Mother New York & Grow Interactive have launched a new campaign site for K-Y called the Intense Satisfaction Lab. It’s a pretty expansive site with a lot of hidden gems for you to explore. From watching the latest TV ads to entering one of the rooms where you can experienment in the Intenste Lab or [...]

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