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><channel><title>Digital Buzz Blog&#187; Mobile</title> <atom:link href="http://www.digitalbuzzblog.com/tag/mobile/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Fri, 10 Feb 2012 12:55:30 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>Fiat: Street Evo iPhone App Case Study</title><link>http://www.digitalbuzzblog.com/fiat-iphone-app-casestudy/</link> <comments>http://www.digitalbuzzblog.com/fiat-iphone-app-casestudy/#comments</comments> <pubDate>Tue, 03 May 2011 12:27:40 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[FIAT]]></category> <category><![CDATA[Fiat QR code]]></category> <category><![CDATA[Fiat Street Evo]]></category> <category><![CDATA[GPS]]></category> <category><![CDATA[iPhone App]]></category> <category><![CDATA[iphone app case study]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[outdoor event. Fiat case study]]></category> <category><![CDATA[QR code]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6797</guid> <description><![CDATA[Here&#8217;s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/one-show-fiat-eco-drive-wins-best-interactive-digital-campaign/' rel='bookmark' title='One Show: Fiat Eco Drive Wins Best In Show'>One Show: Fiat Eco Drive Wins Best In Show</a></li><li><a
href='http://www.digitalbuzzblog.com/un-voices-campaign-for-united-nations-case-study/' rel='bookmark' title='UN Voices Campaign &#8211; Case Study'>UN Voices Campaign &#8211; Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/lacta-chocolate-facebook-campaign-case-study/' rel='bookmark' title='Lacta Chocolate: Facebook Campaign Case Study'>Lacta Chocolate: Facebook Campaign Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/fiat-iphone-app-casestudy/feed/</wfw:commentRss> <slash:comments>11</slash:comments> </item> <item><title>Augmented Reality: Making Life Easier</title><link>http://www.digitalbuzzblog.com/augmented-vision/</link> <comments>http://www.digitalbuzzblog.com/augmented-vision/#comments</comments> <pubDate>Fri, 11 Feb 2011 12:00:53 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Tech News & Info]]></category> <category><![CDATA[Trends & Insights]]></category> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[User Experience]]></category> <category><![CDATA[3D Tracking]]></category> <category><![CDATA[AR]]></category> <category><![CDATA[Augmented Vision]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[Mobile World Congres]]></category> <category><![CDATA[MWC]]></category> <category><![CDATA[Smartphone]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5867</guid> <description><![CDATA[Here is a taste of what we&#8217;ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences. This technology is one of the [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/mini-augmented-reality-the-making-of/' rel='bookmark' title='MINI Augmented Reality: The Making Of'>MINI Augmented Reality: The Making Of</a></li><li><a
href='http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/' rel='bookmark' title='AT&amp;T: Augmented Reality Facebook App'>AT&#038;T: Augmented Reality Facebook App</a></li><li><a
href='http://www.digitalbuzzblog.com/augmented-reality-2-0-future-of-interactivity/' rel='bookmark' title='Augmented Reality 2.0 Future Of Interactivity'>Augmented Reality 2.0 Future Of Interactivity</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/augmented-vision/feed/</wfw:commentRss> <slash:comments>10</slash:comments> </item> <item><title>Nokia: Worlds Biggest Signpost</title><link>http://www.digitalbuzzblog.com/nokia-worlds-biggest-signpost-3/</link> <comments>http://www.digitalbuzzblog.com/nokia-worlds-biggest-signpost-3/#comments</comments> <pubDate>Wed, 24 Feb 2010 23:37:05 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[Interactive Experiences]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[UK]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3294</guid> <description><![CDATA[This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that location, and also [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/nokia-interactive-angry-birds-experience/' rel='bookmark' title='Nokia: Interactive Angry Birds Experience'>Nokia: Interactive Angry Birds Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/nokia-ovi-maps-interactive-projection-mapping/' rel='bookmark' title='Nokia Ovi Maps: Interactive Projection Mapping'>Nokia Ovi Maps: Interactive Projection Mapping</a></li><li><a
href='http://www.digitalbuzzblog.com/nokia-ovi-maps-directions-through-song-with-chromeo/' rel='bookmark' title='Nokia Ovi Maps: Directions Through Song'>Nokia Ovi Maps: Directions Through Song</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/nokia-worlds-biggest-signpost-3/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Google Buzz: is this the bridge to Wave?</title><link>http://www.digitalbuzzblog.com/google-buzz-is-this-the-bridge-to-wave/</link> <comments>http://www.digitalbuzzblog.com/google-buzz-is-this-the-bridge-to-wave/#comments</comments> <pubDate>Wed, 10 Feb 2010 13:35:00 +0000</pubDate> <dc:creator>Casey Glass</dc:creator> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Android]]></category> <category><![CDATA[Flickr]]></category> <category><![CDATA[Gmail]]></category> <category><![CDATA[Google Buzz]]></category> <category><![CDATA[iPhone]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[Picasa]]></category> <category><![CDATA[Reader]]></category> <category><![CDATA[twitter]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3148</guid> <description><![CDATA[Google Wave was a pretty big step up from email &#8211; and maybe it was a bit too much of a step leap away from the email messaging we are all used to using for it to gain traction in the marketplace. What could be bridging that gap is Buzz, and it is on its [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/review-google-android-on-the-htc-desire/' rel='bookmark' title='Review: Google Android on the HTC Desire'>Review: Google Android on the HTC Desire</a></li><li><a
href='http://www.digitalbuzzblog.com/google-goggles-search-the-world-you-see/' rel='bookmark' title='Google Goggles: Search The World You See'>Google Goggles: Search The World You See</a></li><li><a
href='http://www.digitalbuzzblog.com/google-mobile-location-search-pizza/' rel='bookmark' title='Google Mobile Location Search: Pizza'>Google Mobile Location Search: Pizza</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/google-buzz-is-this-the-bridge-to-wave/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Ninja&#8217;s Unboxing the Google Nexus One</title><link>http://www.digitalbuzzblog.com/ninjas-unboxing-the-google-nexus-one/</link> <comments>http://www.digitalbuzzblog.com/ninjas-unboxing-the-google-nexus-one/#comments</comments> <pubDate>Tue, 19 Jan 2010 04:00:04 +0000</pubDate> <dc:creator>Casey Glass</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Online Video Ads]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[Nexus One]]></category> <category><![CDATA[Ninja's]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3004</guid> <description><![CDATA[Google has taken unboxing (the process of documenting a products removal from its packaging) to the next level with the latest promotion for its &#8220;superphone&#8221; the Nexus One: &#8220;NINJA&#8217;S UNBOXING&#8221;. It&#8217;s pretty self explanatory/awesome. Check it out! Related Digital Buzz Posts:Google New: Everything New From Google The Making of the Google Chrome Speed Tests Google [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/google-new-everything-new-from-google/' rel='bookmark' title='Google New: Everything New From Google'>Google New: Everything New From Google</a></li><li><a
href='http://www.digitalbuzzblog.com/the-making-of-the-google-chrome-speed-tests/' rel='bookmark' title='The Making of the Google Chrome Speed Tests'>The Making of the Google Chrome Speed Tests</a></li><li><a
href='http://www.digitalbuzzblog.com/google-india-tanjore-bringing-back-ancient-art/' rel='bookmark' title='Google India Tanjore: Bringing Back Ancient Art'>Google India Tanjore: Bringing Back Ancient Art</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ninjas-unboxing-the-google-nexus-one/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Axe Day &amp; Night: SMS &amp; MMS print ad</title><link>http://www.digitalbuzzblog.com/axe-day-night-sms-mms-print-ad/</link> <comments>http://www.digitalbuzzblog.com/axe-day-night-sms-mms-print-ad/#comments</comments> <pubDate>Sun, 27 Sep 2009 08:00:38 +0000</pubDate> <dc:creator>Casey Glass</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[Axe]]></category> <category><![CDATA[MMS]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[SMS]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2243</guid> <description><![CDATA[Lowe Ginkgo from Uruguay has come up with a great way to use SMS &#38; MMS to engage their target audience for the latest print ad for the new Axe Day &#38; Axe Night products. The print ads are censored, with the strapline: &#8220;One is suitable for general audiences. The other one is not.&#8221; Readers [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/murat-paris-interactive-jewellery-print-ads/' rel='bookmark' title='Murat Paris: Interactive Jewellery Print Ads'>Murat Paris: Interactive Jewellery Print Ads</a></li><li><a
href='http://www.digitalbuzzblog.com/o-boticario-interactive-print-ad-makeup-tutorial/' rel='bookmark' title='O Boticário Beauty: Interactive Vogue Print Ads'>O Boticário Beauty: Interactive Vogue Print Ads</a></li><li><a
href='http://www.digitalbuzzblog.com/volkswagen-virtual-test-drive-print-ad-iphone-app/' rel='bookmark' title='Volkswagen: Virtual Test Drive Inside Print Ad'>Volkswagen: Virtual Test Drive Inside Print Ad</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/axe-day-night-sms-mms-print-ad/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>T-Mobile Sing-along Viral Video</title><link>http://www.digitalbuzzblog.com/t-mobile-sing-along-viral-video/</link> <comments>http://www.digitalbuzzblog.com/t-mobile-sing-along-viral-video/#comments</comments> <pubDate>Mon, 04 May 2009 07:44:24 +0000</pubDate> <dc:creator>Fethi Uluak</dc:creator> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[Saatchi & Saatchi London]]></category> <category><![CDATA[Sing-along]]></category> <category><![CDATA[T-Mobile]]></category> <category><![CDATA[Viral Ads]]></category> <category><![CDATA[Viral Campaigns]]></category> <category><![CDATA[Viral Marketing]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=1039</guid> <description><![CDATA[Following the &#8221;Life&#8217;s for Sharing&#8221; campaign T-Mobile spread a new video last week for calling the public to attend a new event in Trafalgar Square, on April 30. Yesterday I found the new event video &#8221;Sing-along&#8221; on Youtube which attracted 13.500 people to sing &#8221;Hey Jude&#8221; from The Beatles with the help of singer Pink [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/t-mobile-dance-viral-video-campaign-ad/' rel='bookmark' title='T-Mobile Dance Viral Video / Campaign'>T-Mobile Dance Viral Video / Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/the-star-wars-subway-viral-video/' rel='bookmark' title='The Star Wars Subway Viral Video'>The Star Wars Subway Viral Video</a></li><li><a
href='http://www.digitalbuzzblog.com/earth-hour-2009-video-gone-viral/' rel='bookmark' title='Earth Hour 2009 Video Gone Viral'>Earth Hour 2009 Video Gone Viral</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/t-mobile-sing-along-viral-video/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>UN Voices Campaign &#8211; Case Study</title><link>http://www.digitalbuzzblog.com/un-voices-campaign-for-united-nations-case-study/</link> <comments>http://www.digitalbuzzblog.com/un-voices-campaign-for-united-nations-case-study/#comments</comments> <pubDate>Fri, 03 Apr 2009 12:20:13 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising Awards]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[Web Awards]]></category> <category><![CDATA[Charity]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[Mobile Technology]]></category> <category><![CDATA[Talking Posters]]></category> <category><![CDATA[UN]]></category> <category><![CDATA[UN Voices]]></category> <category><![CDATA[UN Voices Campaign]]></category> <category><![CDATA[United Nations]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=921</guid> <description><![CDATA[I met with The Hyperfactory the other day, and they talked me through the technology behind the UN Voices Campaign for the United Nations. In Australia, where the UN doesn&#8217;t really have too much an impact, it seemed critical that their big push to get Australian&#8217;s thinking about social issues made some noise, and make [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/samsung-shakedown-campaign-case-study/' rel='bookmark' title='Samsung Shakedown Campaign Case Study'>Samsung Shakedown Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/europcar-crush-hour-campaign-case-study/' rel='bookmark' title='Europcar: Crush Hour Campaign Case Study'>Europcar: Crush Hour Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/samsung-superswypers-campaign-case-study/' rel='bookmark' title='Samsung SuperSwypers Campaign Case Study'>Samsung SuperSwypers Campaign Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/un-voices-campaign-for-united-nations-case-study/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>T-Mobile Dance Viral Video / Campaign</title><link>http://www.digitalbuzzblog.com/t-mobile-dance-viral-video-campaign-ad/</link> <comments>http://www.digitalbuzzblog.com/t-mobile-dance-viral-video-campaign-ad/#comments</comments> <pubDate>Mon, 19 Jan 2009 13:12:42 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[T-Mobile]]></category> <category><![CDATA[US]]></category> <category><![CDATA[Viral Ads]]></category> <category><![CDATA[Viral Campaigns]]></category> <category><![CDATA[Viral Marketing]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=334</guid> <description><![CDATA[The latest viral video online is the new T-Mobile Dance Video from their new &#8220;share&#8221; campaign. It&#8217;s not all that original in that it is leveraging previous popular train station guerilla marketing tactics, but this time turns the entire station into a dance party! Kinda cool &#8211; but I don&#8217;t rate it. Related Digital Buzz [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/t-mobile-sing-along-viral-video/' rel='bookmark' title='T-Mobile Sing-along Viral Video'>T-Mobile Sing-along Viral Video</a></li><li><a
href='http://www.digitalbuzzblog.com/oren-lavie-her-morning-elegance-viral-video/' rel='bookmark' title='Oren Lavie: Her Morning Elegance Viral Video'>Oren Lavie: Her Morning Elegance Viral Video</a></li><li><a
href='http://www.digitalbuzzblog.com/career-builder-anonymous-co-worker-tip-giver-viral-campaign/' rel='bookmark' title='Career Builder Anonymous Tip Giver Viral Campaign'>Career Builder Anonymous Tip Giver Viral Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/t-mobile-dance-viral-video-campaign-ad/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> </channel> </rss>
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