Tag Archive | "Mobile"

Nokia: Worlds Biggest Signpost

Thursday, February 25, 2010

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This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that location, and also [...]

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Google Buzz: is this the bridge to Wave?

Wednesday, February 10, 2010

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Google Wave was a pretty big step up from email – and maybe it was a bit too much of a step leap away from the email messaging we are all used to using for it to gain traction in the marketplace. What could be bridging that gap is Buzz, and it is on its [...]

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Ninja’s Unboxing the Google Nexus One

Tuesday, January 19, 2010

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Google has taken unboxing (the process of documenting a products removal from its packaging) to the next level with the latest promotion for its “superphone” the Nexus One: “NINJA’S UNBOXING”. It’s pretty self explanatory/awesome. Check it out!

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Axe Day & Night: SMS & MMS print ad

Sunday, September 27, 2009

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Lowe Ginkgo from Uruguay has come up with a great way to use SMS & MMS to engage their target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “One is suitable for general audiences. The other one is not.” Readers [...]

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T-Mobile Sing-along Viral Video

Monday, May 4, 2009

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Following the ”Life’s for Sharing” campaign T-Mobile spread a new video last week for calling the public to attend a new event in Trafalgar Square, on April 30. Yesterday I found the new event video ”Sing-along” on Youtube which attracted 13.500 people to sing ”Hey Jude” from The Beatles with the help of singer Pink [...]

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UN Voices Campaign – Case Study

Friday, April 3, 2009

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I met with The Hyperfactory the other day, and they talked me through the technology behind the UN Voices Campaign for the United Nations. In Australia, where the UN doesn’t really have too much an impact, it seemed critical that their big push to get Australian’s thinking about social issues made some noise, and make [...]

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T-Mobile Dance Viral Video / Campaign

Monday, January 19, 2009

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The latest viral video online is the new T-Mobile Dance Video from their new “share” campaign. It’s not all that original in that it is leveraging previous popular train station guerilla marketing tactics, but this time turns the entire station into a dance party! Kinda cool – but I don’t rate it.

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