Tag Archive | "Mobile Phone"

McDonald’s: Interactive ‘Pick N’ Play’ Billboard

Thursday, June 2, 2011

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Here’s a great interactive outdoor campaign from DDB Stockholm for McDonalds. Pick N’ Play offers the user a fun and interactive challenge where they can play for their favourite McDonald’s treat. Using a large interactive billboard users can control the game via their mobile phones enabling interaction with the billboard. By using the latest technology [...]

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