Tag Archive | "mobile game"

ANA Airlines: Take Off Mode App Eases Anxiety

Thursday, February 12, 2015

19 Comments

Add this to the growing list of insightful uses of digital by the airline industry, ANA Airlines and their digital partner firstborn NY announced this week a new consumer engagement app called Take Off Mode. Taking advantage of newly unrestricted use of digital devices during takeoff and landing, the app offers a game experience intended to [...]

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Air France Launches Clever “UpgradeChallenge”

Wednesday, February 4, 2015

32 Comments

Air France just launched a clever little mobile based game that allows people waiting at the gate to compete for upgrades to first class. I think this is pretty great for many reasons. It targets customer engagement at a key point of attention opportunity, when people are waiting for their flight and likely nose down [...]

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