Tag Archive | "MINI"

MINI: The YouTube Pre-Roll Race

Tuesday, November 10, 2015


Every now and then a great YouTube Pre-Roll pops up, and this one from MINI is pretty cool. It’s called the MINI YouTube Race, and challenges viewers to try and hit the skip button to beat the MINI. The Pre-Roll visually counts down 3.2.1 in sync with the skip button, before the car blasts across [...]

Continue reading...

Mini & Dezeen: The Future of Mobility, imagining a whole new driving experience

Tuesday, September 23, 2014


Dezeen and MINI Frontiers have teamed up with six cutting-edge young designers to present radical visions for the future of mobility at a major exhibition during the recent London Design Festival. All six projects ask compelling questions about our evolving and soon to be revolutionised relationships with the automobile. My personal favourite was the stained-glass car [...]

Continue reading...

MINI: The ‘Salute’ Digital Billboard Campaign

Wednesday, September 25, 2013


Here’s a showcase of the latest funky MINI campaign in the UK, that celebrates the NOT NORMAL relationship MINI fans have with their cars, with MINI taking over a tonne of digital billboards with professional spotters and special cameras designed to spot and reward MINI drivers. I love this! Created by the guys at IRIS [...]

Continue reading...

MINI Psychic: Ads That Know Your future

Monday, December 10, 2012


The new MINI Roadster knows that your most exciting adventures are ahead of you, so MINI has created a campaign called ‘The Psychic Roadster’. Starting with billboards telling you what lies ahead, incorporating paid search that reminds you it knew you were coming and ultimately ends up with an interactive, personalised psychic reading powered by [...]

Continue reading...

The MINI Store: Mobile Test Drive Stores

Tuesday, June 12, 2012


Here’s a very clever idea from MINI in France. They recently announced the opening of 10 new stores to increase test drives for their MINIs but they weren’t your tradition car show rooms, these were mobile MINI stores that could travel straight to the customer. Instead of building standard show rooms MINI launched 10 actual [...]

Continue reading...

MINI: Fan The Flame Social Installation

Thursday, January 19, 2012


MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates [...]

Continue reading...

MINI Maps: Google Maps Racing Advergame

Tuesday, June 21, 2011


Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]

Continue reading...

Mini & Krink Team Up With Dripping Ink

Thursday, November 5, 2009


I love it when brands try something different and stop advertising to start creating. It engages people on another level, provides them with a connection that previously didn’t exist. It creates the best brand campaigns when done right. Nike do it with urban artists and sporting stars, Adidas with street soccer heroes and designer types while Coke [...]

Continue reading...

MINI Clubman Viral Ad “Fake”

Thursday, March 26, 2009


It’s been a little while since we’ve seen new work for MINI, but here comes the MINI Clubman Viral. In what is actually not your standard style of viral, MINI actually take you into a car trailing a pair of MINI Clubman cars and start to talk about how this ad is actually a viral… [...]

Continue reading...