Tag Archive | "MINI"

MINI: Fan The Flame Social Installation

Thursday, January 19, 2012

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MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates [...]

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MINI Maps: Google Maps Racing Advergame

Tuesday, June 21, 2011

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Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]

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Mini & Krink Team Up With Dripping Ink

Thursday, November 5, 2009

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I love it when brands try something different and stop advertising to start creating. It engages people on another level, provides them with a connection that previously didn’t exist. It creates the best brand campaigns when done right. Nike do it with urban artists and sporting stars, Adidas with street soccer heroes and designer types while Coke [...]

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MINI Clubman Viral Ad “Fake”

Thursday, March 26, 2009

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It’s been a little while since we’ve seen new work for MINI, but here comes the MINI Clubman Viral. In what is actually not your standard style of viral, MINI actually take you into a car trailing a pair of MINI Clubman cars and start to talk about how this ad is actually a viral… [...]

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