Tag Archive | "MINI France"

The MINI Store: Mobile Test Drive Stores

Tuesday, June 12, 2012

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Here’s a very clever idea from MINI in France. They recently announced the opening of 10 new stores to increase test drives for their MINIs but they weren’t your tradition car show rooms, these were mobile MINI stores that could travel straight to the customer. Instead of building standard show rooms MINI launched 10 actual [...]

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