Tag Archive | "MINI Digital Campaigns"

MINI Psychic: Ads That Know Your future

Monday, December 10, 2012


The new MINI Roadster knows that your most exciting adventures are ahead of you, so MINI has created a campaign called ‘The Psychic Roadster’. Starting with billboards telling you what lies ahead, incorporating paid search that reminds you it knew you were coming and ultimately ends up with an interactive, personalised psychic reading powered by [...]

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MINI: Fan The Flame Social Installation

Thursday, January 19, 2012


MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates [...]

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MINI Getaway ARG In Stockholm

Tuesday, November 2, 2010


Every now and then you come across a campaign idea that’s seriously cool, and those ideas can’t always be Old Spice… But this new alternate reality game / iPhone app combo from MINI in Sweden is very very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an [...]

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