Tag Archive | "Mercedes Benz"

Mercedes-Benz: The Instagram Car Builder

Wednesday, October 29, 2014

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So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but [...]

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Mercedes: Twitter Powered TVC #YOUDRIVE

Friday, October 19, 2012

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Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers BBDO, and aired during the X Factor, saw viewers drive the action of a [...]

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Mercedes-Benz: Viral Video Stunt ‘The Catch’

Tuesday, June 26, 2012

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Now this is a very cool piece of video content from Mercedes-Benz. Enlisting the help of Former Formula 1 racing driver David Coulthard and pro-golfer Jake Shepherd they have set a new Guinness World Record. Driving the Mercedes-Benz SLS AMG Roadster, David Coulthard caught a golf ball (hit by Jake Shepherd) while driving the car. [...]

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Mercedes-Benz: QR Code Trophies

Sunday, May 13, 2012

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Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like… Technically that combo of car and pattern [...]

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Mercedes-Benz: The Tweet Fleet

Sunday, March 4, 2012

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Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as you drive, so what if they could take that [...]

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Mercedes-Benz: Augmented Reality Accessories

Monday, January 2, 2012

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Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year… To kick it off, Mercedes-Benz lets you [...]

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Mercedes-Benz: Escape The Map Advergame

Thursday, November 17, 2011

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Mercedes-Benz UK are running a pretty interesting campaign called “Escape The Map“. It’s lead by a TVC challenging a much younger demographic to jump online and play the “Escape The Map Game”. I’ll be honest, it’s a pretty weird game, and that’s a dam expensive car, but you have the chance to win a new [...]

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Mercedes-Benz Tweet Race Case Study

Tuesday, May 24, 2011

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Did everyone catch the Mercedes-Benz Tweet Race back in February this year? Well, they were a few days late due to some bad weather, but they made it through and here is the campaign case study to prove it was a big success. The campaign had almost 30,000 active participants with over 72,000 Facebook Fans [...]

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Mercedes-Benz: Transparent Walls Installation

Wednesday, March 9, 2011

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Mercedes-Benz have created an innovative digital installation to showcase a new feature called “pre-safe”, an automatic detection system looking for road danger, that actually has the power to take control of the car to avoid possible incidents, like say, emergency breaking. So, the guys at agency Jung von Matt/Elbe in Germany, created “Transparent Walls” in busy suburban streets to help [...]

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Mercedes-Benz: B-Class Microsite

Saturday, July 11, 2009

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Mercedes-Benz Canada have just launched a new microsite for their B-Class. It’s an interesting concept and is pretty enjoyable to use no matter who you are. You take a new B-Class for a test drive after answering 3 quick questions that helps to customise your test drive to suit your needs, depending on where you [...]

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Mercedes Benz: Sexy E Class Coupe Website

Tuesday, May 19, 2009

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I’m pretty sure I know what they were aiming to do with this website, and it sure wasn’t to just show off the car, it was actually to portray it as an object of desire – and it sure does! This is pure class from Mercedes, high fashion style with a fantastic shoot including about 30 [...]

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