Tag Archive | "McDonald’s"

McDonald’s NFC Powered ‘Happy Table’ Games

Monday, September 2, 2013

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This McDonald’s NFC Concept Table is the first of its kind, launched in Yishun, Singapore, for testing, before an extended rollout throughout Asia, targeting families with NFC enabled smartphones to create unique interactive worlds for kids to play with in store. The McDonald’s ‘Happy Table’ features a number of NFC tags underneath the table, forming [...]

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McDonald’s: TrackMyMacca’s App

Thursday, January 17, 2013

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Here’s an interesting app that’s just been launched in Australia today. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. It’s [...]

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McDonalds: The Train Timetable

Tuesday, June 19, 2012

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Here is a smart campaign idea from McDonalds in Poland by DDB Warsaw, which has just won some acclaim at Cannes. At the Central Station of Warsaw, Poland, McDonalds integrated their menu into the train timetable. The timetable not only showed up-to-date schedule information but also showed how many items from the menu you had [...]

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Buckwheat Groats: Million Dollar Menu (NSFW)

Friday, April 20, 2012

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I swear that I don’t mean for ALL my Digital Buzz posts to center around rap music, but I just had to share this one. Between David Wittman (DJ Dave of Whole Foods Parking Lot fame) landing a commercial deal with Hyundai and Mac Lethal (The MC behind the Pancake-version of Look At Me Now) [...]

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McDonald’s: Time To Spy YouTube Campaign

Sunday, September 18, 2011

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McDonald’s Australia has launched a new YouTube campaign called “Time To Spy” which is an extension of their latest TVC, and leverages annotations to create an interactive “I Spy” kind of game through multiple videos, and a bunch of levels, as you try to spy their famous characters. Level 1 starts with “Time To Spy [...]

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McDonald’s: Dollar Drink Days Experiential

Sunday, August 7, 2011

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Here is a great idea to kick off the week, and while it’s not digital by any means, I’m sure you’ll enjoy it just the same! McDonald’s Canada have created a very cool experiential piece at an Alberta summer beach party, by unloading a massive ice sculpture. The catch is, this ice sculpture has over [...]

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McDonald’s: Interactive ‘Pick N’ Play’ Billboard

Thursday, June 2, 2011

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Here’s a great interactive outdoor campaign from DDB Stockholm for McDonalds. Pick N’ Play offers the user a fun and interactive challenge where they can play for their favourite McDonald’s treat. Using a large interactive billboard users can control the game via their mobile phones enabling interaction with the billboard. By using the latest technology [...]

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McDonalds Burger Roulette App Concept

Monday, May 30, 2011

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This is another good concept from the Miami Ad School Europe. This student concept has been designed for McDonald’s and is a fun approach to a product finder app. The Facebook app, Burger Roulette, offers to help find the perfect burger for your mouth. You can then share this selection on Facebook. The app is [...]

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SlideShare: McDonald?s Social Media Strategy

Sunday, November 29, 2009

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McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating¬†engagement, BUT¬†are not trying to be [...]

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McDonald’s Viral Ad With Pharrell Williams

Thursday, March 26, 2009

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McDonald’s seems to have launched an interesting viral ad with Pharrell Williams? It was discovered just 2 days ago and already has about 500,000 views and thousands of comments. Not sure what to make of it at the moment, but the second I have an opinion, i’ll be sure to let you know! Viral Campaign [...]

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