Tag Archive | "McDonald’s"

McDonald’s: Time To Spy YouTube Campaign

Sunday, September 18, 2011

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McDonald’s Australia has launched a new YouTube campaign called “Time To Spy” which is an extension of their latest TVC, and leverages annotations to create an interactive “I Spy” kind of game through multiple videos, and a bunch of levels, as you try to spy their famous characters. Level 1 starts with “Time To Spy [...]

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McDonald’s: Dollar Drink Days Experiential

Sunday, August 7, 2011

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Here is a great idea to kick off the week, and while it’s not digital by any means, I’m sure you’ll enjoy it just the same! McDonald’s Canada have created a very cool experiential piece at an Alberta summer beach party, by unloading a massive ice sculpture. The catch is, this ice sculpture has over [...]

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McDonald’s: Interactive ‘Pick N’ Play’ Billboard

Thursday, June 2, 2011

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Here’s a great interactive outdoor campaign from DDB Stockholm for McDonalds. Pick N’ Play offers the user a fun and interactive challenge where they can play for their favourite McDonald’s treat. Using a large interactive billboard users can control the game via their mobile phones enabling interaction with the billboard. By using the latest technology [...]

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McDonalds Burger Roulette App Concept

Monday, May 30, 2011

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This is another good concept from the Miami Ad School Europe. This student concept has been designed for McDonald’s and is a fun approach to a product finder app. The Facebook app, Burger Roulette, offers to help find the perfect burger for your mouth. You can then share this selection on Facebook. The app is [...]

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SlideShare: McDonald?s Social Media Strategy

Sunday, November 29, 2009

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McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]

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McDonald’s Viral Ad With Pharrell Williams

Thursday, March 26, 2009

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McDonald’s seems to have launched an interesting viral ad with Pharrell Williams? It was discovered just 2 days ago and already has about 500,000 views and thousands of comments. Not sure what to make of it at the moment, but the second I have an opinion, i’ll be sure to let you know! Viral Campaign [...]

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