Tag Archive | "McCann"

Japan Tourism: Powder Dash Facebook App

Thursday, November 11, 2010

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I’m planning another snowboarding trip right now and the guys at McCann Melbourne are trying to sway me back to Japan with this Facebook game called Powder Dash for Japan Tourism. The app invites you carve deep powder tracks down a fresh mountain, hit jumps, score points and unlock a line of advanced boards to [...]

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Goldstar Beer: Park Fight Facebook App

Sunday, March 7, 2010

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Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]

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DEUS: Digital Campaign Case-Study Israel

Thursday, September 17, 2009

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McCann Erickson Israel created an interesting campaign earlier this year that I’d not heard of to date, but this case-study is pretty neat. To launch a new kids TV show about a super computer that knew all, McCann created a digital campaign that used cookies to generate personalised banners in real time (a real life [...]

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