Tag Archive | "Macca’s"

McDonald’s Australia Snapchat Filter Series

Sunday, May 15, 2016

22 Comments

This week McDonald’s in Australia launched a series of iconic branded Snapchat filters to mark the official launch of sponsored ads by Snapchat downunder. With Snapchat the fastest growing social platform in Australia, the McDonald’s filters delivered millions of branded impressions and hundreds of thousands of branded snaps in the very first 24h sponsorship from [...]

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McDonald’s Happy Goggles: VR Happy Meal Box

Tuesday, March 1, 2016

16 Comments

Introducing Happy Goggles. McDonald’s Sweden has launched a promotion that lets kids turn Happy Meal boxes into virtual-reality viewers. The launch of Happy Goggles coincides with the Swedish “Sportlov” recreational holiday when many families go skiing. With this in mind McDonald’s have created “Slope Stars”, a skiing based VR game which can also be played [...]

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McDonald’s: TrackMyMacca’s App

Thursday, January 17, 2013

10 Comments

Here’s an interesting app that’s just been launched in Australia today. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. It’s [...]

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