Tag Archive | "Live Test Drive"

Volkswagen: Live Test Drive Case Study

Wednesday, October 27, 2010

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AlmapBBDO Brazil created a neat interactive meets experiential campaign earlier this year for Volkswagen’s new Amarok (most of you guys will have seen this campaign?). Essentially the idea was to create a virtual test drive that people could experience live from their home or office. So, they setup a huge outdoor test track, along with [...]

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