Tag Archive | "Light Him A Candle"

Chile Football: Light Him A Candle Case Study

Tuesday, May 11, 2010

1 Comment

This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile’s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country behind the team [...]

Continue reading...