Tag Archive | "Lexus"

Lexus Dark Ride: Digital Experience

Monday, May 17, 2010

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Lexus has just launched a new interactive action experience called: Dark Ride to help promote their newest model, the Lexus CT200h hybrid. The website contains cutting edge technology like user pannable film sequences, webcam + microphone integration, personalised trailers, and Facebook connect integration. The aim of the campaign is to build hype around young people who are interested in driving ecofriendly [...]

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Lexus: Cards Tv Spot

Tuesday, January 27, 2009

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New Lexus commercial continues the ?behind every detail, there?s a detail??? marketing campaign and for its ES vehicle features the work of Bryan Berg, a Guinness World Record holder for card stacking. The spot uses Berg?s incredible card stacking abilities to show how the new ES engine eliminates even the tiniest vibrations. You can find [...]

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