Tag Archive | "Levis Competition"

Levi’s: Go Forth Experience

Tuesday, October 13, 2009

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Wieden Kennedy & Levi’s have launched a serious brand experience campaign that mixes online and offline with treasure hunts and problem solving challenges in this hugely detailed online competition based on the legendary Grayson Ozias IV, an American explorer from the 1890s and friend of Levi Strauss’ nephew Nathan. It’s essentially a massive treasure hunt [...]

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