Tag Archive | "Leo Burnett"

Leo Burnett’s “David On Demand” Case Study

Sunday, December 19, 2010

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Remember Leo Burnett’s “David On Demand” social experiment at Cannes this year? Well, here is the case study video that captures exactly what happened with David On Demand at the 2010 Cannes Lions Advertising Festival. For those who didn’t see it, “David On Demand” was created as a social experiment to promote Leo Burnett’s Wildfire conference at [...]

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WWF: Augmented Reality Tiger Shirt

Monday, October 4, 2010

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Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience [...]

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Earth Hour 2009 Video Gone Viral

Sunday, March 15, 2009

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The 2009 Earth Hour Video has gone viral which is a fantastic thing, currently sitting at about No.7 over at Viral Video Charts with a modest 250,000 views over the last 2 weeks. If you didn’t already know, Leo Burnett Sydney in partnership with WWF Australia created the whole Earth Hour concept which has rapidly spread [...]

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Build Your Own Playground In Chicago

Wednesday, February 18, 2009

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Allstate Insurance and the US Olympic committee launched a great online competition to support the effort in creating an Olympic bid for Chicago. They teamed up with Leo Burnett and Domani Studios to create a site allowing users to build their own playground, with the most voted playground actually being constructed in Jesse Owens Park [...]

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