Tag Archive | "Lego"

LEGO Story Builder: Augmented Reality App

Sunday, April 7, 2013


Here’s a new piece of student work from a team at Miami Ad School, aimed at bringing Augmented Reality story telling to every LEGO set around the world. Grab a box, build the object brick by brick and then hold up an iPhone or iPad to bring it to life, creative an interactive story that [...]

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LEGO: Brickmented Reality Holiday Campaign

Sunday, February 3, 2013


I love it when brands create holiday campaigns that aren’t completely self centered… And this is a pretty good attempt by the guys at LEGO, with their ‘Happy Holidays’ campaign, which challenged people to create real world LEGO connections as part of a bigger fairytale that engages young and old all over the world in [...]

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Short Film: The LEGO Story

Wednesday, August 15, 2012

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I know a few of you are LEGO fans, so make sure you check out ‘The LEGO Story’ which is a beautifully animated short film telling the story of how the worlds most famous toy platform (if you can call it that) came to be, created as a celebration for their 80th birthday. Enjoy it [...]

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LEGO Star Wars: Builders of Sound Installation

Tuesday, July 10, 2012


LEGO and Star Wars fans will love this. I saw this on an award board at Cannes this year and thought it was a genius idea, and the LEGO ‘Builders of Sound’ installation that celebrates the first 3D episode of Star Wars literally is. Comprised of a huge barrel organ containing over 20,000 individual LEGO [...]

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LEGO: Build with Google Chrome

Wednesday, June 27, 2012


It was only a matter of time before Lego released something like this and it’s pretty cool! LEGO and Google Chrome have joined forces to create Build, the largest LEGO set the world has ever seen, online on a Google map. The video above is one of the ads for Build and shows the Sydney [...]

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LEGO BrainBricks: Game Your LEGO

Wednesday, June 6, 2012


Here’s a LEGO concept from the guys at Wonder Years, called BrainBricks, essentially intelligent LEGO bricks that include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to mobile devices loaded with the LEGO gaming app, in turn allowing physical LEGO models to be instantly brought into [...]

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LEGO Meets Augmented Reality Gaming App

Tuesday, October 4, 2011


Could this be the future for LEGO as this classic brand innovates into the electronic gaming world? This video introduces LEGO’s “Life of George” the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is it’s simplicty, LEGO have kept the game accessible to a [...]

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Lego Click Short Film: A Lego Community

Wednesday, January 20, 2010

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Lego have been doing some pretty cool things over the last year and to kick off 2010 they’ve launched a new online community called Lego Click, along with an iPhone app. This is the short film promoting the new online community built specifically for Lego enthusiasts, there they’ll get tips, inspiration and be able to tell their stories to [...]

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