Tag Archive | "LEGO Social Strategy"

Video: LEGO’s Social Media Strategy

Wednesday, June 16, 2010

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This is a great video from Jake McKee (formally LEGO’s Global Community Relations Specialist) discussing how LEGO found, supported and incubated their biggest fans from around the world to help pull the company out of a pretty dark time to be back on top of the world, lead in part, by a strong social media strategy. A word [...]

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