Tag Archive | "LEGO Campaigns"

LEGO Story Builder: Augmented Reality App

Sunday, April 7, 2013

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Here’s a new piece of student work from a team at Miami Ad School, aimed at bringing Augmented Reality story telling to every LEGO set around the world. Grab a box, build the object brick by brick and then hold up an iPhone or iPad to bring it to life, creative an interactive story that [...]

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LEGO: Brickmented Reality Holiday Campaign

Sunday, February 3, 2013

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I love it when brands create holiday campaigns that aren’t completely self centered… And this is a pretty good attempt by the guys at LEGO, with their ‘Happy Holidays’ campaign, which challenged people to create real world LEGO connections as part of a bigger fairytale that engages young and old all over the world in [...]

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LEGO Star Wars: Builders of Sound Installation

Tuesday, July 10, 2012

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LEGO and Star Wars fans will love this. I saw this on an award board at Cannes this year and thought it was a genius idea, and the LEGO ‘Builders of Sound’ installation that celebrates the first 3D episode of Star Wars literally is. Comprised of a huge barrel organ containing over 20,000 individual LEGO [...]

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