Tag Archive | "Layar"

Splinter Cell: World’s First Layar AR game

Saturday, March 5, 2011

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Here is an interesting take on alternate reality campaigns. For the launch of the latest Tom Clancy game, Splinter Cell Conviction, UBISOFT teamed up with Layar to create the worlds first AR game on the popular Augmented Reality iPhone platform called Layar. The game challenged players (and the media) to follow clues that were delivered [...]

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Volvo: Subject60 AR Party Code Search

Wednesday, June 9, 2010

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Volvo and EuroRSCG 4D are running an experiential campaign called Subject60 to promote the “naughty” new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed [...]

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Splinter Cell: Augmented Reality Game Launch

Sunday, April 25, 2010

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For the launch campaign of Splinter Cell Conviction, Ubisoft combined with Layar, utilising their latest technology to create a mobile augmented reality challenge to help launch the new game. The video above is the campaign case study showing how they aimed to create a buzz around the games launch, with the aim to do something [...]

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