Tag Archive | "Iris"

MINI: The ‘Salute’ Digital Billboard Campaign

Wednesday, September 25, 2013

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Here’s a showcase of the latest funky MINI campaign in the UK, that celebrates the NOT NORMAL relationship MINI fans have with their cars, with MINI taking over a tonne of digital billboards with professional spotters and special cameras designed to spot and reward MINI drivers. I love this! Created by the guys at IRIS [...]

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Sony Pictures’s DVD Amnesty: Case Study

Tuesday, June 14, 2011

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Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up [...]

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