Carlsberg is on a mission to unbottle an entire nation, the problem is, that nation is Sweden, supposedly one of the most reserved nations in the world. So, Carlsberg have created a campaign called “Unbottle Yourself” an iPhone app that has 500 challenges to help get more out of people. Starting in the 5th of [...]
Continue reading...Sunday, March 13, 2011
Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool [...]
Continue reading...Tuesday, February 1, 2011
Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your Mobile phone, through the TV coverage of the grand slam event. Available for both iPhone and Andriod, any time you captured the KIA logo through the app, it would activate an interactive 3D Augmented Reality [...]
Continue reading...Wednesday, January 5, 2011
This is the latest platform out from Total Immersion, it’s an augmented reality mobile commerce app created specifically for eye wear brands and retailers. The app uses the iPhone 4′s front facing camera to deliver a facial tracking system allowing users to “virtually” try on glasses (augmented reality style) through their iPhone 4. The platform has the [...]
Continue reading...Monday, December 27, 2010
You would have seen a few of those gimmicky ”toast” or “cheers” apps that allow you to tap two iPhone together to make a click in celebration of something… But, this new iPhone App from IKEA takes that idea to a whole new level, just in time for New Years Eve! Firstly, you can choose from any [...]
Continue reading...Saturday, December 18, 2010
Craigo, seeing you missed your Spanish lessons this year, I thought i’d post this very cool Augmented Reality iPhone app just for you! It’s called Word Lens, and it uses the iPhone’s camera, along with optical character recognition to translate anything from Spanish into English on the fly, just by pointing the iPhone at the printed words [...]
Continue reading...Wednesday, September 29, 2010
This random iPhone game might just be worth the 99c! It’s an Augmented Reality space invaders iPhone app that lets you do battle in the real world while being connected to friends. You’ll fight about 10 unique battles to defend earth in what would seem a very unique kind of way, plus, the game is [...]
Continue reading...Monday, September 13, 2010
One of the biggest issues around Nike+ was the requirement to buy specific shoes no body actually wanted. So it’s great to see they’ve now opened up a little of the power from Nike+ to anyone with an iPhone, it will cost you, but at $1.99 its very very cheap. I suspect in some ways Nike is fending [...]
Continue reading...Monday, August 2, 2010
I know there are a few apps like this out there, but I’m surprised there hasn’t been many more developed around the world, it’s the perfect tour device and with iPhone penetration and the low cost of purchase for say, iPod touches, Museums (and indeed even cities) could easily rent them out for tourists (the History Museum has 350 [...]
Continue reading...Monday, July 12, 2010
Ok, so this might be the weirdest app you’ve ever seen, and your probably thinking I’ll never download it (or will you?!) but here in lies a great example of app seeding, or in this case, pre-seeding. One of the toughest things is to get featured in the Apple store, so you’ll need another way [...]
Continue reading...Wednesday, April 7, 2010
If you haven’t heard of Square, you will over the coming year. It’s the new mobile credit card processing app for iPhone and iPad, they are just over a month into their pilot program, and all news so far is they are onto something pretty amazing. The app is simple, almost so simple your grandparents could be taking [...]
Continue reading...Wednesday, March 24, 2010
This might be what lots of you have been waiting for, a browser (any browser!) that isn’t safari, for the iPhone and probably the iPad. Today, Opera have officially submitted the new Opera Mini 5 browser app to Apple for approval, if it gets through or not is another story! The Opera Mini 5 browser brings [...]
Continue reading...Thursday, March 11, 2010
Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]
Continue reading...Thursday, March 4, 2010
This is an interesting new digital concept from SilkTricky (a digital content agency) where they’ve created a combination of interactive movie that meets an iPhone app game to complete the story! It’s called Bank Run (you can start watching here) and empowers you to control the short film’s direction online, once you’ve watched that part, [...]
Continue reading...Monday, January 25, 2010
The White House has released an official iPhone app in Obama’s ever present push into digital connection with the American public. The video above shows a real demo, but with a humorous take on the content within The White House iPhone App! Features include things like; live streaming of White House events, press conferences, and a host [...]
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Tuesday, March 29, 2011
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