Tag Archive | "iPhone App"

Hyundai: Times Square Billboard Racing Game

Friday, December 30, 2011

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Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone. The game features the Veloster hatchback which is controlled by the [...]

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Infographic: Instagram Facts & Stats

Monday, August 22, 2011

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Since it’s launch into the Apple store back in early October last year Instagram has exploded, reaching 1 million users in just over 2 months (something that took Twitter over 2 years). It’s now growing twice as fast as Flickr. This great Infographic from Followgram shows the journey that Instagram has taken so far. Some [...]

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Volkswagen’s Augmented Reality App

Friday, July 29, 2011

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Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android. Once you’ve downloaded the app it lets you explore the vehicle [...]

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Doritos: The Dip Desperado Advergame

Sunday, July 10, 2011

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It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the rise and fall of Esteban Ortega, a professional Dorito [...]

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Kalles Egg Timer iPhone App

Monday, June 13, 2011

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This is a nice idea for an iPhone app from Swedish sandwich spread brand Kalles Kaviar. The concept was designed by digital agency Crispin Porter + Bogusky Europe to assist users when creating a perfect filling for their sandwich to accompany the brand’s caviar spread. The app not only tells you how to boil the [...]

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“Singles Finder” App for Zonacitas.com

Sunday, June 12, 2011

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Ogilvy Argentina have created this ‘Singles Finders’ app for Zonacitas.com. Developed in Buenos Aires under the tagline “Love is out there. If we get organised, there’s plenty for all”, Ogilvy Interactive launched “Singles Finder”, an app to assist single people with finding the perfect date. “Singles Finder” is a free Smartphone App accessible from the [...]

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FRAMED* Digital Art iPhone App

Wednesday, May 11, 2011

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This is a pretty cool concept from design agency Tha Ltd. They have developed Framed* a ‘platform for new art forms’ which lets you display digital art including interactive art, web applications, motion graphics and illustrations on giant screens. Framed* consists of an iPhone app that links to a 40 inch Samsung LED display, allowing [...]

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Nutricia: Dual-Screen Pregnancy iPhone App

Monday, May 9, 2011

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This is an interesting iPhone app from Belgium babyfood company Nutricia. Nutricia support new parents throughout Belgium and were looking for a way to offer support even before babies are born. They developed Baby Connection, an iPhone app that offers dual functionality that lets both parents get involved at every step of the pregnancy. The [...]

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Fiat: Street Evo iPhone App Case Study

Tuesday, May 3, 2011

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Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a [...]

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GOAB: Social Commerce TV

Sunday, April 10, 2011

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In this increasingly digitally focused world how does TV compete with the latest real time, highly targeted social experience? The guys at digital agency Syzygy have built this concept app, GOAB, which takes the idea of social and commercial layering within TV to the next level. The app transforms the users handset (tablet/mobile) into a [...]

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CommBank’s Augmented Reality Newspaper Ad

Tuesday, March 29, 2011

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The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]

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The Volkswagen GTI iPhone App Story

Wednesday, February 17, 2010

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Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital [...]

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Volkswagen Launch New GTI With iPhone App

Friday, October 23, 2009

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Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app. So [...]

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