Tag Archive | "Interactive YouTube Campaigns"

McDonald’s: Time To Spy YouTube Campaign

Sunday, September 18, 2011

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McDonald’s Australia has launched a new YouTube campaign called “Time To Spy” which is an extension of their latest TVC, and leverages annotations to create an interactive “I Spy” kind of game through multiple videos, and a bunch of levels, as you try to spy their famous characters. Level 1 starts with “Time To Spy [...]

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Hot Wheels: Interactive YouTube Video Race

Thursday, March 11, 2010

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YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit [...]

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