Tag Archive | "Interactive TV Commercials"

Honda Jazz: Interactive TV Ad / iPhone App

Wednesday, February 2, 2011

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Here is something seriously cool. Honda has just unveiled an interactive TV campaign called “This Unpredictable Life” to launch the new Honda Jazz, and with that, an iPhone app that allows you to¬†literally¬†grab content from the ad as it plays. The campaign was created by W+K London and uses whats called “screen hopping” that works [...]

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