Tag Archive | "Interactive Billboards"

Times Square Augmented Reality Billboard

Tuesday, June 29, 2010

12 Comments

These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most [...]

Continue reading...

Nokia Ovi Maps: Interactive Projection Mapping

Sunday, May 2, 2010

7 Comments

This the future of event and activation visuals, and indeed projection or interactive installations in general. We’ve seen ones like the Adobe CS3 interactive billboards years ago that started the trend but this new work for Nokia Ovi Maps takes interactive installations to a new level. Nokia & Seeper combined a high powered projection installation [...]

Continue reading...

IBM: Colour Sensitive Interactive Billboards

Saturday, April 10, 2010

7 Comments

This is a great demonstration of how technology in interactive billboards is pushing further ahead as big brands realise the potential to improve communication through digital. This billboard is part of IBM’s “smarter planet” campaign that aims to highlight the importance of smarter technology systems in business. In this instance, it’s the perfect demonstration of how colour [...]

Continue reading...