Tag Archive | "Interactive Billboards"

The Social Swipe: Charity Donation Billboard

Monday, May 5, 2014

19 Comments

This is a cool Interactive Charity Donation Billboard, it’s called ‘The Social Swipe’ and it places a dual screen billboard at the centre of the equation, through the middle runs a credit card swipe reader, which instantly turns credit card donation swipes into synced video on the screens. It’s a cool way to get people [...]

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Domino’s: Pizza Detecting Billboards

Wednesday, December 4, 2013

29 Comments

In a cheeky stab at the highly successful British Airways Plane Detecting Billboards campaign, Domino’s Pizza, have re-created similar billboards, that just happen to detect pizza instead of planes, in a spoof that aims to hijack some PR on the back of what will arguably be one of the most interesting and perhaps awarded campaigns [...]

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British Airways: Plane Detecting Billboards

Thursday, November 21, 2013

33 Comments

In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]

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MINI: The ‘Salute’ Digital Billboard Campaign

Wednesday, September 25, 2013

70 Comments

Here’s a showcase of the latest funky MINI campaign in the UK, that celebrates the NOT NORMAL relationship MINI fans have with their cars, with MINI taking over a tonne of digital billboards with professional spotters and special cameras designed to spot and reward MINI drivers. I love this! Created by the guys at IRIS [...]

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Adobe: The Real-Time Photoshop Bus Stop

Tuesday, June 11, 2013

2 Comments

This might just be the best bus stop ever created, promoting Adobe’s “CreativeDays,” a series of 14 events across the EMEA, with this clever stunt that Photoshopped people standing at a bus stop in real-time and displayed the images on a dedicated digital AdShel inside the bus stop! Love this…

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UTEC: The Water Generator Billboard

Tuesday, March 12, 2013

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The University of Engineering and Technology in Lima, Peru, wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in the middle of a desert, with almost no rainfall per year, an area where fresh, [...]

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Perception: An Interactive Billboard Experience

Sunday, July 22, 2012

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My obsession with the convergence of the physical and digital world’s seems to be catching on! Ok, I didn’t create the trend, but I sure got in early and we now see a tonne of convergence pieces here at Digital Buzz. And this one, to showcase a new TV series called ‘Perception’ in NYC, is [...]

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ING: The “Free Throw” Challenge Billboards

Monday, April 30, 2012

4 Comments

ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born. Users could connect their phone directly to the billboard, essentially turning [...]

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Doodlr: An Instant Interaction Experiment

Tuesday, April 10, 2012

2 Comments

This might look a little like DrawSomething, actually it looks exactly like DrawSomething, but that’s where the similarities end. Doodlr is an interaction experiment by the guys at LOVE Labs, who’ve been playing with ways to bring the Physical and Digital worlds together via smart phones. Using Socket.IO and node.js to build the framework for [...]

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Autism Speaks: Kinect Powered Digital Billboards

Sunday, February 19, 2012

5 Comments

I expect the Microsoft Kinect to be partnered up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try. The [...]

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Prigat: Real Time Social Smile Stations Billboard

Tuesday, September 13, 2011

5 Comments

The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]

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Cinemax “Strike Back” Interactive SuperWall

Monday, August 15, 2011

5 Comments

SuperWall I hear you say? Yep, well that’s what they are becoming known as in some parts anyway, that aside, you’ll want to see this very cool interactive superwall in New York City, on 34th street. It’s for Cinemax’s new show called “Strike Back” and will run for the entire month of August. The SuperWall [...]

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“Saving Lives” Interactive Digital Billboard

Tuesday, April 19, 2011

8 Comments

Here is a pretty innovative campaign promoting careers in public health. Utilising bus shelters combined with interactive digital billboards and pressure sensors, the guys at LG2 have created a very cool way to entice people to interact with the ad, by installing a mock electrocardiogram monitor that is flat-lining while you look at a poster [...]

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Canadian Tourism’s Live Twitter Murals

Sunday, July 11, 2010

1 Comment

Canadian Tourism has launched a new campaign aiming to grab interest from busy Americans in New York, Chicago and L.A in the hope to lure them up to Canada for a holiday.  And to do this they’ve jumped on the twitter wagon with interesting digital storescapes or what they are calling live twitter murals, that show aggregated tweets and photos from [...]

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Times Square Augmented Reality Billboard

Tuesday, June 29, 2010

12 Comments

These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most [...]

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