Tag Archive | "Interactive Ads"

ING: The “Free Throw” Challenge Billboards

Monday, April 30, 2012

4 Comments

ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born. Users could connect their phone directly to the billboard, essentially turning [...]

Continue reading...

Volkswagen Amarok: The Facebook Flipbook

Wednesday, April 25, 2012

11 Comments

Last week we wrote about the Smart Car Twitter Ads from Argentina, it was some what of a Flipbook in the Twitter stream… Today, Volkswagen has one for the Amarok, but in the shape of a Facebook Flipbook. This one, utilising the Facebook Photo Gallery, takes it to the next level with 200+ images that [...]

Continue reading...

Autism Speaks: Kinect Powered Digital Billboards

Sunday, February 19, 2012

4 Comments

I expect the Microsoft Kinect to be partnered up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try. The [...]

Continue reading...

Murat Paris: Interactive Jewellery Print Ads

Sunday, November 27, 2011

3 Comments

It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into [...]

Continue reading...

O Boticário Beauty: Interactive Vogue Print Ads

Monday, October 31, 2011

13 Comments

You’ve probably seen an ad like this before… Say, the AXA Interactive Print Ad from late last year. Combining motion and sound with the background of a great print ad is still pretty rarely seen, but again, here is a great example of it working a treat, created by our friends at AlmapBBDO in Brazil. [...]

Continue reading...

“Saving Lives” Interactive Digital Billboard

Tuesday, April 19, 2011

8 Comments

Here is a pretty innovative campaign promoting careers in public health. Utilising bus shelters combined with interactive digital billboards and pressure sensors, the guys at LG2 have created a very cool way to entice people to interact with the ad, by installing a mock electrocardiogram monitor that is flat-lining while you look at a poster [...]

Continue reading...