Tag Archive | "integrated digital ideas"

Sony Pictures’s DVD Amnesty: Case Study

Tuesday, June 14, 2011

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Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up [...]

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