Adidas have created an in-store digital experience to showcase their 8,000+ shoe range. It can be deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city, which is a huge win for all sorts of retailers big and small. The experience is defined by a [...]
Continue reading...Tuesday, March 30, 2010
I love these sorts of things, like I’m sure most of you do, so I thought I’d post up this piece of eye candy from the university of Tromsa in Norway. While this interactive wall is actually already 5 years old, you rarely get to see it in action, let alone with a 13.3 gigapixel [...]
Continue reading...Tuesday, March 16, 2010
This is a very cool way of utilising a little bit of digital magic in-store to solve a pretty big business challenge. Made To Order; it’s what McDonald’s have spent tens of millions on trying to tell you over the past year or so, and Burger King (in Brazil) are now trying to remind you that’s how [...]
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Monday, January 17, 2011
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