Tag Archive | "installations"

Tweet To Shoot: Social Nurf Gun Wars

Wednesday, September 19, 2012

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Nurf Gun Wars are pretty big here at VML in Sydney, so we were a tad jealous to see the guys from Nieman Labs beat us to a social controlled Nurf Gun Game converged with an interactive version of the classic Duck Hunt, where Nurf bullets are tracked and scored against the software version of [...]

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Goertz: The Augmented Reality Shoe Store

Saturday, July 21, 2012

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How does a German online shoe store grab some attention in the real world? Well, a virtual shoe fitting installation makes sense right? Yep, here it is, the Virtual Shoe Fitting Store from Goertz, an Augmented Reality, Microsoft Kinect powered installation that is plugged into a giant screen, then rolled out as virtual shoe stores [...]

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Feel-O-Meter: Live Mood Tracking Installation

Monday, November 28, 2011

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One of the newest challenges in digital is the potential to pull real life emotion and feelings into our campaigns. But how do you really do that? How is it represented? You’ll probably remember seeing the Kraft Smile Tagging App, or the Prigat real time smile stations and Unilever’s Smile Activated Ice Cream from Cannes… [...]

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Virgin Mobile FreeFest: The Echo Temple

Friday, September 30, 2011

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An Echo Temple? Yep, Kyocera teamed up with Virgin to create this amazing installation at the Virgin Mobile FreeFest, allowing users to play virtual instruments and create music by moving their body in front of motion-tracking cameras. But it wasn’t just about body movement, you could use fans that had special (rather weird) symbols printed [...]

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Durex: The Lover’s Fortune Teller Installation

Tuesday, September 20, 2011

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Here is a great installation piece from Durex in Taiwan, a place where the young are fixated on two things, gaming and… well I think you get it. So, our friends at Ogilvy. created Xerud: The Lover’s Fortune Teller, a real, completely genuine fortune teller experience for your love life. Xerud, which of course is [...]

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Contagion: Real Bacteria Billboard Installation

Monday, September 12, 2011

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No digital elements on this billboard installation, but it’s just as good, I promise! Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release “Contagion” where the name speaks for itself! It’s a great take on a normally traditional space, and even though [...]

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T-Mobile: Real Life Angry Birds Experiential

Wednesday, June 15, 2011

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Forgive me for being a little late on this one, I’ve just landed back in Australia after a few weeks holiday in the US (and thanks to Katy for keeping the buzz pumping!). But for those few who haven’t seen it, and our archives, here is a great experiential by T-Mobile in Spain, who’ve taken [...]

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Selfridges “Project Ocean” Digital Installation

Saturday, May 21, 2011

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This is a pretty unique campaign from London retailer Selfridges. In what they are calling “retail activism” the famous upscale department store is utilising all of their creative elements (online and offline) to raise awareness of the issues of sustainability, overfishing and marine protection. The campaign, created by UK based agency 18 feet & rising [...]

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