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><channel><title>Digital Buzz Blog&#187; Ikea</title> <atom:link href="http://www.digitalbuzzblog.com/tag/ikea/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Fri, 10 Feb 2012 12:55:30 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>IKEA: The Facebook Fan Sleepover</title><link>http://www.digitalbuzzblog.com/ikea-the-facebook-fan-sleepover/</link> <comments>http://www.digitalbuzzblog.com/ikea-the-facebook-fan-sleepover/#comments</comments> <pubDate>Wed, 04 Jan 2012 13:03:19 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Facebook Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Ikea]]></category> <category><![CDATA[Ikea Campaigns]]></category> <category><![CDATA[IKEA Competitions]]></category> <category><![CDATA[IKEA Essex]]></category> <category><![CDATA[IKEA Facebook Campaigns]]></category> <category><![CDATA[IKEA Facebook Fan Sleepover]]></category> <category><![CDATA[IKEA Sleepover]]></category> <category><![CDATA[IKEA Social Media Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9897</guid> <description><![CDATA[For me, this is one of the ways social starts to get really exciting for brands, and it&#8217;s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover&#8230; After finding a Facebook [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ikea-the-worlds-most-liked-showroom/' rel='bookmark' title='IKEA: The World&#8217;s Most Liked Showroom'>IKEA: The World&#8217;s Most Liked Showroom</a></li><li><a
href='http://www.digitalbuzzblog.com/ikea-facebook-showroom-campaign-strategy/' rel='bookmark' title='IKEA: Facebook Showroom Campaign Strategy'>IKEA: Facebook Showroom Campaign Strategy</a></li><li><a
href='http://www.digitalbuzzblog.com/the-ikea-365-campaign-case-study/' rel='bookmark' title='The IKEA 365 Campaign Case Study'>The IKEA 365 Campaign Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ikea-the-facebook-fan-sleepover/feed/</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>IKEA: Catch The Swedish Light Campaign</title><link>http://www.digitalbuzzblog.com/ikea-catch-the-swedish-light-campaign/</link> <comments>http://www.digitalbuzzblog.com/ikea-catch-the-swedish-light-campaign/#comments</comments> <pubDate>Mon, 21 Nov 2011 20:14:08 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Competitions]]></category> <category><![CDATA[Online Games]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[IDEA Catch The Swedish Light Campaign]]></category> <category><![CDATA[IDEA Video Campaign]]></category> <category><![CDATA[Ikea]]></category> <category><![CDATA[IKEA Belgium]]></category> <category><![CDATA[Ikea Campaigns]]></category> <category><![CDATA[IKEA Competitions]]></category> <category><![CDATA[IKEA Comps]]></category> <category><![CDATA[IKEA Digital Campaigns]]></category> <category><![CDATA[YouTube]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9343</guid> <description><![CDATA[Here is a really interesting way to run a competition using YouTube videos. IKEA Belgium wanted to celebrate the Swedish mid-summer vibe, a time when sales are usually pretty flat for them in Belgium, so they created a series of product based videos called &#8220;Catch The Swedish Light&#8221;. The stop motion videos showcased the latest [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ikea-strory-telling-animations/' rel='bookmark' title='IKEA Strory Telling Animations'>IKEA Strory Telling Animations</a></li><li><a
href='http://www.digitalbuzzblog.com/ikea-the-facebook-fan-sleepover/' rel='bookmark' title='IKEA: The Facebook Fan Sleepover'>IKEA: The Facebook Fan Sleepover</a></li><li><a
href='http://www.digitalbuzzblog.com/the-ikea-365-campaign-case-study/' rel='bookmark' title='The IKEA 365 Campaign Case Study'>The IKEA 365 Campaign Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ikea-catch-the-swedish-light-campaign/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>IKEA Happy To Bed: YouTube Social Experience</title><link>http://www.digitalbuzzblog.com/ikea-happy-to-bed-youtube-social-experience/</link> <comments>http://www.digitalbuzzblog.com/ikea-happy-to-bed-youtube-social-experience/#comments</comments> <pubDate>Sun, 28 Aug 2011 12:51:31 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Social Commerce]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[YouTube Experiences]]></category> <category><![CDATA[Ikea]]></category> <category><![CDATA[IKEA Happy To Bed]]></category> <category><![CDATA[IKEA Social]]></category> <category><![CDATA[Ikea Social Campaigns]]></category> <category><![CDATA[IKEA YouTube Campaign]]></category> <category><![CDATA[IKEA YouTube Social Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8366</guid> <description><![CDATA[IKEA in the UK has launched an interactive social experience on YouTube. The above video is the ad to launch the overarching campaing around IKEA having everything to get you happy to bed, but the real fun is on their YouTube channel, where they&#8217;ve extended the idea with Facebook Connect. It starts with a room [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ikea-the-worlds-most-liked-showroom/' rel='bookmark' title='IKEA: The World&#8217;s Most Liked Showroom'>IKEA: The World&#8217;s Most Liked Showroom</a></li><li><a
href='http://www.digitalbuzzblog.com/ikea-strory-telling-animations/' rel='bookmark' title='IKEA Strory Telling Animations'>IKEA Strory Telling Animations</a></li><li><a
href='http://www.digitalbuzzblog.com/ikea-cheers-social-celebration-iphone-app/' rel='bookmark' title='IKEA &#8220;Cheers&#8221; Social Celebration iPhone App'>IKEA &#8220;Cheers&#8221; Social Celebration iPhone App</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ikea-happy-to-bed-youtube-social-experience/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>IKEA: The World&#8217;s Most Liked Showroom</title><link>http://www.digitalbuzzblog.com/ikea-the-worlds-most-liked-showroom/</link> <comments>http://www.digitalbuzzblog.com/ikea-the-worlds-most-liked-showroom/#comments</comments> <pubDate>Tue, 16 Aug 2011 12:36:28 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Social Commerce]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Student Work]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Facebook Integration]]></category> <category><![CDATA[Facebook Like Button Integration]]></category> <category><![CDATA[Ikea]]></category> <category><![CDATA[Ikea Campaigns]]></category> <category><![CDATA[IKEA Social Shopping]]></category> <category><![CDATA[IKEA Social Shopping Campaign]]></category> <category><![CDATA[Like Button]]></category> <category><![CDATA[Social Campaign]]></category> <category><![CDATA[Social Media Campaigns]]></category> <category><![CDATA[Social Shopping]]></category> <category><![CDATA[Willem de Kooning Academy]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8252</guid> <description><![CDATA[IKEA do some very cool social work around the world and here is one of their simpler, but just as innovative ideas, this time around the social shopping phenomenon, created by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam. It takes a simple notion of utilising Facebook &#8220;Like&#8221; [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ikea-the-facebook-fan-sleepover/' rel='bookmark' title='IKEA: The Facebook Fan Sleepover'>IKEA: The Facebook Fan Sleepover</a></li><li><a
href='http://www.digitalbuzzblog.com/ikea-happy-to-bed-youtube-social-experience/' rel='bookmark' title='IKEA Happy To Bed: YouTube Social Experience'>IKEA Happy To Bed: YouTube Social Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/ikea-facebook-showroom-campaign-strategy/' rel='bookmark' title='IKEA: Facebook Showroom Campaign Strategy'>IKEA: Facebook Showroom Campaign Strategy</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ikea-the-worlds-most-liked-showroom/feed/</wfw:commentRss> <slash:comments>10</slash:comments> </item> <item><title>The IKEA 365 Campaign Case Study</title><link>http://www.digitalbuzzblog.com/the-ikea-365-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/the-ikea-365-campaign-case-study/#comments</comments> <pubDate>Wed, 13 Apr 2011 14:18:11 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Miscellaneous Stuff]]></category> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Ikea]]></category> <category><![CDATA[IKEA Campaign Case Study]]></category> <category><![CDATA[Ikea Campaigns]]></category> <category><![CDATA[IKEA Case Studies]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6492</guid> <description><![CDATA[It&#8217;s not directly digital, but cool none the less&#8230; Here is the IKEA 365 campaign case study, launched to demonstrate the range of what IKEA has on offer. The guys at Lemz created 365 unique &#8220;in store&#8221; TV ads, shooting up to 15 in a day at stages to ensure they would be far enough [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ikea-the-facebook-fan-sleepover/' rel='bookmark' title='IKEA: The Facebook Fan Sleepover'>IKEA: The Facebook Fan Sleepover</a></li><li><a
href='http://www.digitalbuzzblog.com/ikea-happy-to-bed-youtube-social-experience/' rel='bookmark' title='IKEA Happy To Bed: YouTube Social Experience'>IKEA Happy To Bed: YouTube Social Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/samsung-superswypers-campaign-case-study/' rel='bookmark' title='Samsung SuperSwypers Campaign Case Study'>Samsung SuperSwypers Campaign Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-ikea-365-campaign-case-study/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>IKEA &#8220;Cheers&#8221; Social Celebration iPhone App</title><link>http://www.digitalbuzzblog.com/ikea-cheers-social-celebration-iphone-app/</link> <comments>http://www.digitalbuzzblog.com/ikea-cheers-social-celebration-iphone-app/#comments</comments> <pubDate>Mon, 27 Dec 2010 01:47:27 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA["Cheers" iPhone App]]></category> <category><![CDATA["Toast" iPhone App]]></category> <category><![CDATA[Best Branded iPhone Apps]]></category> <category><![CDATA[Best iPhone Apps]]></category> <category><![CDATA[Branded iPhone Apps]]></category> <category><![CDATA[Celebration iPhone Apps]]></category> <category><![CDATA[Ikea]]></category> <category><![CDATA[IKEA iPhone Apps]]></category> <category><![CDATA[IKEA Skal iPhone App]]></category> <category><![CDATA[New iPhone Apps]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5462</guid> <description><![CDATA[You would have seen a few of those gimmicky &#8221;toast&#8221; or &#8220;cheers&#8221; apps that allow you to tap two iPhone together to make a click in celebration of something&#8230; But, this new iPhone App from IKEA takes that idea to a whole new level, just in time for New Years Eve! Firstly, you can choose from any [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ikea-iphone-app-the-2010-catalogue/' rel='bookmark' title='IKEA iPhone App: The 2010 Catalogue'>IKEA iPhone App: The 2010 Catalogue</a></li><li><a
href='http://www.digitalbuzzblog.com/ikea-happy-to-bed-youtube-social-experience/' rel='bookmark' title='IKEA Happy To Bed: YouTube Social Experience'>IKEA Happy To Bed: YouTube Social Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/gillette-uart-iphone-app/' rel='bookmark' title='Gillette uArt iPhone App'>Gillette uArt iPhone App</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ikea-cheers-social-celebration-iphone-app/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>IKEA: 3D Chalk Art On Sydney Harbour</title><link>http://www.digitalbuzzblog.com/ikea-3d-chalk-art-on-sydney-harbour/</link> <comments>http://www.digitalbuzzblog.com/ikea-3d-chalk-art-on-sydney-harbour/#comments</comments> <pubDate>Tue, 28 Sep 2010 13:13:25 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Ikea]]></category> <category><![CDATA[Ikea Campaigns]]></category> <category><![CDATA[IKEA Catalogues Australia]]></category> <category><![CDATA[IKEA Catalogues Sydney]]></category> <category><![CDATA[IKEA Experiential]]></category> <category><![CDATA[IKEA Experiential Campaigns]]></category> <category><![CDATA[IKEA Marketing]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4898</guid> <description><![CDATA[This is a great little experiential campaign from IKEA in Sydney. To celebrate the 60th anniversary of iconic IKEA catalogues, they took to Sydney Harbour with some fresh chalk and an very cool perspective on creating a little fun around items from their 60th Anniversary catalogue. Enjoy! Related Digital Buzz Posts:IKEA iPhone App: The 2010 Catalogue The [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ikea-iphone-app-the-2010-catalogue/' rel='bookmark' title='IKEA iPhone App: The 2010 Catalogue'>IKEA iPhone App: The 2010 Catalogue</a></li><li><a
href='http://www.digitalbuzzblog.com/the-ikea-365-campaign-case-study/' rel='bookmark' title='The IKEA 365 Campaign Case Study'>The IKEA 365 Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/ikea-catch-the-swedish-light-campaign/' rel='bookmark' title='IKEA: Catch The Swedish Light Campaign'>IKEA: Catch The Swedish Light Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ikea-3d-chalk-art-on-sydney-harbour/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>IKEA Launches Walk-in Fridge</title><link>http://www.digitalbuzzblog.com/ikea-launches-walk-in-fridge/</link> <comments>http://www.digitalbuzzblog.com/ikea-launches-walk-in-fridge/#comments</comments> <pubDate>Mon, 11 Jan 2010 13:07:11 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Heineken Walk In Fridge]]></category> <category><![CDATA[Heineken Walking Fridge Viral Video]]></category> <category><![CDATA[Ikea]]></category> <category><![CDATA[Viral Videos]]></category> <category><![CDATA[Virals]]></category> <category><![CDATA[Walk In Fridge]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2964</guid> <description><![CDATA[This caught my eye over at Blogilvy today and I couldn&#8217;t help but laugh my way back to those amazing Heineken Walk In Fridge Virals. But this time it looks like an IKEA bought walk in fridge and the only problem is trying to get it home! Loved the concept of creating an IKEA take home fridge, [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/bavaria-beer-spoof-ad-vs-heineken-walk-in-fridge/' rel='bookmark' title='Bavaria Spoof On Heineken Walk In Fridge'>Bavaria Spoof On Heineken Walk In Fridge</a></li><li><a
href='http://www.digitalbuzzblog.com/snoop-dogg-vs-heinekens-walk-in-fridge/' rel='bookmark' title='Snoop Dogg vs Heineken&#8217;s Walk In Fridge'>Snoop Dogg vs Heineken&#8217;s Walk In Fridge</a></li><li><a
href='http://www.digitalbuzzblog.com/heineken-walking-fridge-viral-video/' rel='bookmark' title='Heineken Walking Fridge Viral Video'>Heineken Walking Fridge Viral Video</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ikea-launches-walk-in-fridge/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>IKEA: Facebook Showroom Campaign Strategy</title><link>http://www.digitalbuzzblog.com/ikea-facebook-showroom-campaign-strategy/</link> <comments>http://www.digitalbuzzblog.com/ikea-facebook-showroom-campaign-strategy/#comments</comments> <pubDate>Sun, 22 Nov 2009 12:01:32 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Facebook Campaigns]]></category> <category><![CDATA[Facebook Strategy]]></category> <category><![CDATA[Forsman & Bodenfors]]></category> <category><![CDATA[Furniture]]></category> <category><![CDATA[Homewares]]></category> <category><![CDATA[Ikea]]></category> <category><![CDATA[Ikea Campaigns]]></category> <category><![CDATA[Ikea Social Campaigns]]></category> <category><![CDATA[Ikea Social Media]]></category> <category><![CDATA[Sweeden]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2646</guid> <description><![CDATA[Forsman &#38; Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days&#8230;  to Facebook! Some of the best campaign strategies are simple, and none simpler [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ikea-the-worlds-most-liked-showroom/' rel='bookmark' title='IKEA: The World&#8217;s Most Liked Showroom'>IKEA: The World&#8217;s Most Liked Showroom</a></li><li><a
href='http://www.digitalbuzzblog.com/whopper-sacrifice-campaign-on-facebook/' rel='bookmark' title='Whopper Sacrifice Campaign On Facebook'>Whopper Sacrifice Campaign On Facebook</a></li><li><a
href='http://www.digitalbuzzblog.com/ikea-the-facebook-fan-sleepover/' rel='bookmark' title='IKEA: The Facebook Fan Sleepover'>IKEA: The Facebook Fan Sleepover</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ikea-facebook-showroom-campaign-strategy/feed/</wfw:commentRss> <slash:comments>32</slash:comments> </item> </channel> </rss>
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