Tag Archive | "Ikea Social Campaigns"

IKEA Happy To Bed: YouTube Social Experience

Sunday, August 28, 2011

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IKEA in the UK has launched an interactive social experience on YouTube. The above video is the ad to launch the overarching campaing around IKEA having everything to get you happy to bed, but the real fun is on their YouTube channel, where they’ve extended the idea with Facebook Connect. It starts with a room [...]

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IKEA: Facebook Showroom Campaign Strategy

Sunday, November 22, 2009

33 Comments

Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days…  to Facebook! Some of the best campaign strategies are simple, and none simpler [...]

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