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Tag Archive | "Ikea Campaigns"
IKEA: The Facebook Fan Sleepover
For me, this is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover… After finding a Facebook [...]
Continue reading...IKEA: Catch The Swedish Light Campaign
Tuesday, November 22, 2011
Here is a really interesting way to run a competition using YouTube videos. IKEA Belgium wanted to celebrate the Swedish mid-summer vibe, a time when sales are usually pretty flat for them in Belgium, so they created a series of product based videos called “Catch The Swedish Light”. The stop motion videos showcased the latest [...]
Continue reading...IKEA: The World’s Most Liked Showroom
Tuesday, August 16, 2011
IKEA do some very cool social work around the world and here is one of their simpler, but just as innovative ideas, this time around the social shopping phenomenon, created by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam. It takes a simple notion of utilising Facebook “Like” [...]
Continue reading...The IKEA 365 Campaign Case Study
Thursday, April 14, 2011
It’s not directly digital, but cool none the less… Here is the IKEA 365 campaign case study, launched to demonstrate the range of what IKEA has on offer. The guys at Lemz created 365 unique “in store” TV ads, shooting up to 15 in a day at stages to ensure they would be far enough [...]
Continue reading...IKEA: 3D Chalk Art On Sydney Harbour
Tuesday, September 28, 2010
This is a great little experiential campaign from IKEA in Sydney. To celebrate the 60th anniversary of iconic IKEA catalogues, they took to Sydney Harbour with some fresh chalk and an very cool perspective on creating a little fun around items from their 60th Anniversary catalogue. Enjoy!
Continue reading...IKEA: Facebook Showroom Campaign Strategy
Sunday, November 22, 2009
Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days… to Facebook! Some of the best campaign strategies are simple, and none simpler [...]
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