Tag Archive | "IDEA Video Campaign"

IKEA: Catch The Swedish Light Campaign

Tuesday, November 22, 2011

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Here is a really interesting way to run a competition using YouTube videos. IKEA Belgium wanted to celebrate the Swedish mid-summer vibe, a time when sales are usually pretty flat for them in Belgium, so they created a series of product based videos called “Catch The Swedish Light”. The stop motion videos showcased the latest [...]

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