Tag Archive | "Hyundai"

Hyundai: Hypermatrix Projection Installation

Wednesday, September 5, 2012

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This is a very different kind of projection mapping installation, in that it starts out as a hypermatrix, thousands of individually controlled cubes that move in sequence to create objects and animation. This movement is then integrated into a projection mapping experience to bring to life the Hyundai Motor Group installation at the 2012 Yeosu [...]

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Hyundai: Times Square Billboard Racing Game

Friday, December 30, 2011

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Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone. The game features the Veloster hatchback which is controlled by the [...]

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Hyundai Real Life “Likes” via RFID at AutoRAI

Saturday, April 30, 2011

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Well it seems that Renault wasn’t the only brand pushing Facebook “Likes” via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID “Like” cards for visitors of their stand. I wonder if that was a little embarrassing for both agencies [...]

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Hyundai Genesis Coupe Website – Edit Your Own

Sunday, February 1, 2009

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Hyundai will debut five new 30-second spots during the Super Bowl – featuring the Genesis Sedan & Genesis Coupe. The campaign includes a slick online component at www.EditYourOwn.com which allows visitors to create their own version of a Genesis Coupe ad called ?Epic Lap???, to be shared with friends and posted to social networking sites. Possibly one of the [...]

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