Tag Archive | "Hyundai RFID Campaign"

Hyundai Real Life “Likes” via RFID at AutoRAI

Saturday, April 30, 2011

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Well it seems that Renault wasn’t the only brand pushing Facebook “Likes” via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID “Like” cards for visitors of their stand. I wonder if that was a little embarrassing for both agencies [...]

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