Tag Archive | "Hot Wheels"

Hot Wheels: Double Loop World Record Stunt

Monday, July 2, 2012

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Last week we had the Mercedes-Benz Guinness World Record stunt and this week sees another amazing World Record as two Hot Wheels drivers race through a double vertical loop. The Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through the impressive six-story double vertical loop at the [...]

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Adidas France: 3D Projection Mapping

Monday, March 28, 2011

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So here is a little eye candy for you, and while I’m certain this type of 3D projection mapping installation is already being superseded by more interactive and immersive experiences, as you’ve no doubt seen here on Digital Buzz over the last six months, it’s still kinda cool just to see something that looks great. [...]

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Hot Wheels 3D Projection Mapping in Sydney

Friday, March 11, 2011

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I may be biased because this was in Sydney last night, but this installation from Hot Wheels is probably one of the best 3D projection mapping events I’ve seen yet, and certainly the fastest! Muse Amsterdam teamed up with Hot Wheels to for a secret race with the Skull Racers destroying Customs House at Circular Quay and [...]

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Hot Wheels: Interactive YouTube Video Race

Thursday, March 11, 2010

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YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit [...]

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