Tag Archive | "Hot Wheels Digital Campaign"

Hot Wheels: Interactive YouTube Video Race

Thursday, March 11, 2010

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YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit [...]

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