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Tag Archive | "Heineken"
Heineken: ‘ShareTheSofa’ Case Study Video
Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]
Continue reading...Heineken ‘Routine Interruptions’ Experiment
Monday, July 28, 2014
Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment. The hype reel above [...]
Continue reading...Heineken Valentines Day: Date In A Box
Tuesday, February 11, 2014
Here they go again. For 2014, Heineken is launching ‘Date in a Box’ for Valentines day. It is a box. A glittery, red box. Inside, there’s a date. An adventurous mystery date. It’s a #DateInABox that can only be opened if your man is prepared to instagram his feelings this valentines day. If he does, [...]
Continue reading...Heineken: The Time Travel Booth
Monday, September 30, 2013
Welcome to Heineken’s ‘Time Travel Booth’ powered by the new Leap Motion device that just about everyone in our agency has, but no-one has an actual use for! This event in Taipei, was to celebrate the 140th Birthday of Heineken and invited people to travel back in time to explore the secret ingredients of the [...]
Continue reading...Heineken: The Airport Departure Roulette Stunt
Tuesday, July 23, 2013
I think everyone has thought about going to a last minute mystery trip, turning up to the airport and just booking a flight! But, what about when you’ve already got plans, you’re about to board a plane? Can Heineken convince you to play Departure Roulette at JFK? Well, they got a few people! But I’d [...]
Continue reading...Heineken: The Negotiation Stunt
Wednesday, May 22, 2013
I love this stunt from Heineken, which sees guys trying to convince their female partners to spend $1899 on two plastic stadium chairs, in order to win a trip to London for the UEFA Champions League finals… (thanks Dean!)
Continue reading...Heineken Ignite: Interactive LED Beer Bottles
Tuesday, April 16, 2013
Well, someone had to do it. And first prize goes to Heineken with their new Heineken Ignite Bottle, featuring LED lights and sound/motion activation sensors. Heineken hosted a VIP party to unveil the new interactive beer bottles, which light up in time to beats of the music and also on motion when people drink from [...]
Continue reading...Heineken: Limited Edition Bottles via Facebook
Thursday, April 5, 2012
Heineken celebrated their 140th birthday by offering the design community the chance to create a limited edition bottle via a Facebook collaboration piece. The challenge aimed to showcase social connections from all over the world and received over 30,000 entries across 100 countries. In order to connect designers with each other, part of the competition [...]
Continue reading...Heineken: The Valentines Day Serenade App
Thursday, February 2, 2012
Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a [...]
Continue reading...Heineken: Super Social Christmas Tree
Sunday, December 11, 2011
Keep an eye out for the Heineken Super Social Christmas Tree in Clarke Quay, Singapore, from the 17th-26th of December. It’s a huge digital art installation that’s over 11 meters tall and stacked with 48 huge LCD screens, that will become perhaps the most social Christmas tree ever created! If you head to the Facebook [...]
Continue reading...Heineken: The Christmas BeerFriender
Wednesday, December 7, 2011
Pure genius. Heineken has launched a really cool social campaign to promote their new “BeerTender” that lets you pour ice cold draft beer at home. The catch is, it’s Christmas, and it wouldn’t look all that great if you were to buy yourself a BeerTender right? Well, Heineken thought of that too, and created the [...]
Continue reading...Heineken: Interactive Mirror Installation
Tuesday, May 3, 2011
Heineken have been producing some pretty innovative digital work recently, a few days ago we were looking at the “Heineken Star Player” app and today we’re talking light art. Minivegas recently created this interactive mirror in Milan for Heineken that allowed users to create light art on site with their body. It looks pretty cool [...]
Continue reading...Heineken Star Player: Live Football Gaming App
Sunday, May 1, 2011
Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and [...]
Continue reading...Your Heineken: Customise A 6-Pack
Sunday, May 30, 2010
I remember watching a great presentation from my previous CEO a few years back on how personalisation and customisation was to be the xfactor of future product marketing, that was on the back of some of the first NikeID stores, and while botique beer brands have been doing this for a few years, AKQA and [...]
Continue reading...Heineken’s Men With Talent Viral
Tuesday, April 27, 2010
This is the latest Heineken Ad called ‘Men With Talent’, it was launched yesterday and is a very cool follow up to last years Walk In Fridge viral that was hugely successful, with over 3.5 million views on YouTube! I’m wondering how long it will take this video run past 1 million views and the answer is [...]
Continue reading...Heineken: Guerrilla Marketing Event In Italy
Monday, March 15, 2010
This is a pretty brave guerrilla marketing event by Heineken on the eve of one of the biggest matches you can imagine, Real Madrid vs AC Milan. Now you’re probably thinking it’s something out on the street, taking advantage of all the crazed soccer fans passing by, but you’d be wrong… Heineken decided to stage [...]
Continue reading...Heineken: Beer Gloss
Thursday, February 11, 2010
Heineken Italy launched a very smart campaign called “Ayswu Valentine” for upcoming Valentine’s Day. Following the idea they really produced a beer tasted gloss which could make couples happy either as a gift. If you want to buy this limited editon gloss you can find it at the Heineken Store. In the campaign website you [...]
Continue reading...Heineken Walking Fridge Viral Video
Monday, April 27, 2009
Heineken has launched a new viral on the back of their highly successful Walk In Fridge Viral video a few months back, which was folled up with a great spoof ad by a competitor! Its the Heineken Walking Fridge Viral Video and is again spreading like wild fire, but, as always, not nearly as good as [...]
Continue reading...Bavaria Spoof On Heineken Walk In Fridge
Sunday, March 1, 2009
Hey Digital Buzzers, it was a little quiet last week while I took a weeks holiday up on the Gold Coast, but I’m back and will have a stack of great things to post about as I catch up on a lot of reading this week, so to start it off, check out this Spoof Ad from [...]
Continue reading...Heineken Walk In Fridge
Thursday, January 1, 2009
Heineken is a pretty good beer, but I think this ad is even better and probably one of the best they’ve ever made (certainly the best over the last few years). They have taken the epitome of any well-to-do woman’s house and hijacked it into a mans greatest triumph! I couldn’t find a related website for this exact [...]
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