Tag Archive | "Heineken"

Heineken: ‘ShareTheSofa’ Case Study Video

Tuesday, October 21, 2014

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Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

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Heineken ‘Routine Interruptions’ Experiment

Monday, July 28, 2014

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Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment. The hype reel above [...]

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Heineken Valentines Day: Date In A Box

Tuesday, February 11, 2014

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Here they go again. For 2014, Heineken is launching ‘Date in a Box’ for Valentines day. It is a box. A glittery, red box. Inside, there’s a date. An adventurous mystery date. It’s a #DateInABox that can only be opened if your man is prepared to instagram his feelings this valentines day. If he does, [...]

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Heineken: The Time Travel Booth

Monday, September 30, 2013

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Welcome to Heineken’s ‘Time Travel Booth’ powered by the new Leap Motion device that just about everyone in our agency has, but no-one has an actual use for! This event in Taipei, was to celebrate the 140th Birthday of Heineken and invited people to travel back in time to explore the secret ingredients of the [...]

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Heineken: The Airport Departure Roulette Stunt

Tuesday, July 23, 2013

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I think everyone has thought about going to a last minute mystery trip, turning up to the airport and just booking a flight! But, what about when you’ve already got plans, you’re about to board a plane? Can Heineken convince you to play Departure Roulette at JFK? Well, they got a few people! But I’d [...]

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Heineken: The Negotiation Stunt

Wednesday, May 22, 2013

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I love this stunt from Heineken, which sees guys trying to convince their female partners to spend $1899 on two plastic stadium chairs, in order to win a trip to London for the UEFA Champions League finals… (thanks Dean!)

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Heineken Ignite: Interactive LED Beer Bottles

Tuesday, April 16, 2013

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Well, someone had to do it. And first prize goes to Heineken with their new Heineken Ignite Bottle, featuring LED lights and sound/motion activation sensors. Heineken hosted a VIP party to unveil the new interactive beer bottles, which light up in time to beats of the music and also on motion when people drink from [...]

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Heineken: Limited Edition Bottles via Facebook

Thursday, April 5, 2012

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Heineken celebrated their 140th birthday by offering the design community the chance to create a limited edition bottle via a Facebook collaboration piece. The challenge aimed to showcase social connections from all over the world and received over 30,000 entries across 100 countries. In order to connect designers with each other, part of the competition [...]

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Heineken: The Valentines Day Serenade App

Thursday, February 2, 2012

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Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a [...]

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Heineken: Super Social Christmas Tree

Sunday, December 11, 2011

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Keep an eye out for the Heineken Super Social Christmas Tree in Clarke Quay, Singapore, from the 17th-26th of December. It’s a huge digital art installation that’s over 11 meters tall and stacked with 48 huge LCD screens, that will become perhaps the most social Christmas tree ever created! If you head to the Facebook [...]

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Heineken: The Christmas BeerFriender

Wednesday, December 7, 2011

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Pure genius. Heineken has launched a really cool social campaign to promote their new “BeerTender” that lets you pour ice cold draft beer at home. The catch is, it’s Christmas, and it wouldn’t look all that great if you were to buy yourself a BeerTender right? Well, Heineken thought of that too, and created the [...]

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Heineken: Interactive Mirror Installation

Tuesday, May 3, 2011

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Heineken have been producing some pretty innovative digital work recently, a few days ago we were looking at the “Heineken Star Player” app and today we’re talking light art. Minivegas recently created this interactive mirror in Milan for Heineken that allowed users to create light art on site with their body. It looks pretty cool [...]

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Heineken Star Player: Live Football Gaming App

Sunday, May 1, 2011

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Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and [...]

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Your Heineken: Customise A 6-Pack

Sunday, May 30, 2010

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I remember watching a great presentation from my previous CEO a few years back on how personalisation and customisation was to be the xfactor of future product marketing, that was on the back of some of the first NikeID stores, and while botique beer brands have been doing this for a few years, AKQA and [...]

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Heineken’s Men With Talent Viral

Tuesday, April 27, 2010

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This is the latest Heineken Ad called ‘Men With Talent’, it was launched yesterday and is a very cool follow up to last years Walk In Fridge viral that was hugely successful, with over 3.5 million views on YouTube! I’m wondering how long it will take this video run past 1 million views and the answer is [...]

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